(SPOILER ALERT: At some point in the fight Guida comes charging in with his mane of hair flowing wildly about him. Photo courtesy of UFC.com)
Those of you who were bummed about not seeing your favorite RV-dwelling lightweight on the Versus broadcast of Sunday’s UFC event can now turn those frowns back into smug grimaces, because Spike TV has you covered. The cable network sent out an email this morning to let us all know that on Wednesday night they’ll be showing the Clay Guida-Shannon Gugerty and Brendan Schaub-Chase Gormley bouts from ‘UFC Live,’ as well as two other previously unaired fights (Dennis Siver-Paul Kelly from UFC 105, and Jeremy Stephens-Justin Buchholz from Fight Night 19).
The plan is to air this special episode of “UFC Unleashed” at 9 pm EST as a lead-in to the final installment of “UFC Primetime.” At the risk of lavishing too much praise on the same people who are behind “Blue Mountain State,” we’re going to go ahead and call this move a brilliant one for all parties involved.
You tune in to see a couple of fights that, much like your used Toyota, are at least new to you, and then you stick around to see the Georges St. Pierre-Dan Hardy hypefest that follows. What you see there will all but force you to buy the pay-per-view, while the ads peppered throughout these two hours will have you zombie-walking down to the mall to purchase whatever video games and action movie DVDs were hammered into your brain on a hypnotic loop.
That’s the free market at work, carefully subverting what you foolishly regard as your free will. Genius.