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MMA in Major Brand Marketing Campaign Alert: Phil Davis in Sprite Commercial

Maybe there will come a day when MMA fighters appearing and being mentioned by name in ad campaigns for major brands is so common that we won’t feel compelled to mention it but we aren’t there yet. MMA is still so young, so close to the days where it was banned in most states and kept off cable, that, gosh darn it, we get a lil teary eyed anytime we see a fighter like Anderson Silva (Burger King) or Georges St. Pierre (Gatorade) get picked to be a spokesman for for a major brand. That’s good money in their pockets and an indication of MMA knocking on the door to mainstream acceptance each time out.

The latest fighter getting such an opportunity is Mr. Wonderful himself, UFC light heavyweight Phil Davis. Davis, who fights August 4th on the UFC on Fox card in Los Angeles, appears in a new Sprite television commercial, twisting an actor into knots.

According to, Sprite’s new ad campaign will feature commercials like this one, that emphasize the product experience as “intense.” I’ve never tangled with Phil Davis and it has been a long time since I’ve had Sprite, but I think it is safe to say that the soda company is overstating the intensity of their product experience a tad, but hey, who doesn’t?

The fact that Sprite doesn’t just use Phil as an anonymous beefy tough dude figure in the video, but instead mention his name, might lead us to believe that they feel the young audience they are trying to reach would have already heard of the fighter. Pretty cool, if so, considering that Phil – as good as he is – isn’t a champion or tippy-top-tier name yet in the UFC.

That said, Phil knocks his role out of the park – looking scary and fighter-y to a satisfying degree. What fighters do you want to see in major brand commercials, and which brands for which fighter, nation?

Clay Guida for Patron? Chuck Liddell for Dayquil? We’re just spit balling here, let the world know your ideas.

-Elias Cepeda

Cagepotato Comments

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El Guapo- July 30, 2012 at 11:53 am
Nick Diaz for... like... I dunno, y'know.
Elias- July 28, 2012 at 11:02 pm
HA! These are hilarious! Gotta say, Tito for Rosetta Stone really got me
Frank Mur- July 28, 2012 at 7:56 pm
Chael Sonnen doing the Dos Equis commercials as "The Most Interesting Man In The World" would probably be good. Much like the original character, you can't really believe half the shit he says.
blaphtome- July 28, 2012 at 7:50 pm
Giant Silva for Geico.
Pen Fifteen- July 28, 2012 at 7:19 pm
Frank Shamrock for Invisalign, Gus Johnson for Cover Girl
Pen Fifteen- July 28, 2012 at 7:16 pm
Tito Ortiz for Rosetta Stone
Imnotamoose- July 28, 2012 at 5:39 pm
Machida for Listerine
Mr_Misanthropy- July 28, 2012 at 5:27 pm
Jake Shields for Lunesta

Jim Miller for Colonel Conk Model 118 moustache wax

Arianny Lopez for Taco Bell

Dana White for The Massachusetts General Hospital Tourette Syndrome Clinic
SKK BB- July 28, 2012 at 4:41 pm
Chael sonnen for massengill
SKK BB- July 28, 2012 at 4:39 pm
Kalib Starnes for Saucony
Clemmie- July 28, 2012 at 4:06 pm
Gina for slimfast.
angry little feet- July 28, 2012 at 3:55 pm
Clay Guida for Tigi hair products. He has awesome hair but seriously the boy needs some better conditioner.
cman- July 28, 2012 at 3:50 pm
Randy couture for Q-tip
jjrdias- July 28, 2012 at 3:40 pm
You could have Clay Guida on a campaign against bullying, running away from a fight.
Elias- July 28, 2012 at 3:29 pm
One vote in for shart protection
Maine Blazer- July 28, 2012 at 3:19 pm
Tim Sylvia for Depends