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More Affliction: Atencio Says Not Postponing, Just Rescheduling, Hints at Announcement This Weekend


(Photo courtesy of Combat Lifestyle.)

In an attempt to make Affliction’s decision to, let’s just say not go through with their planned October 11 event in Las Vegas, company VP Tom Atencio is getting specific about the semantics involved. You see, they aren’t canceling their event. Everyone knows that’s a bad sign for an MMA company. And they aren’t postponing it, either. Again, another bad sign. No, it’s nothing like that.

Atencio explains it all to MMA Weekly:

“We’re not canceling it, we’re not postponing it, we’re rescheduling it completely,” he said. “It doesn’t make sense to do it where we wanted to do it, it’s a positive.”

[...]

“It was a business decision. We came out strong, and we want to continue with that momentum and continue strong. We don’t want to come out and be weak and have to give tickets away. We want to continue to be a force in this industry.”

[...]

“From a business standpoint, we don’t want to lose money,” he said. “We want to be here long term. It’s a wise choice. This is definitely a positive.”

So they scheduled an event, paid for a Nascar sponsorship and a Times Square billboard touting the date, then couldn’t sell any tickets. So what did they do? They scheduled it again, for a different time and place. They re-scheduled it. Completely different than postponing or canceling.

Atencio also said there would be an announcement about the company’s future during the Marquez-Casamayor boxing match this Saturday, while Affliction COO Michael Cohen has been more vague, promising an announcement “within two weeks” and saying a press conference would take place at Trump Towers in New York City.

Could this big announcement have something to do with a boxing co-promotion? Or absolutely nothing to do with boxing? Will we continue to play this guessing game until someone comes up with some answers? Where’s Waldo!? Who’s on first?!? Gaaah!

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Geriatric Peon- September 10, 2008 at 1:00 pm
@zit_dog: He may look like a bigger douche but no one can actually be a bigger douche than White. Many imitators (I'm looking at you Shaw) but there is still only one.
flyguyryguy- September 10, 2008 at 5:44 am
hoyl crap! jsut found out fedor is fighting tito on the jan card for affliction!!!!
Jim- September 10, 2008 at 4:11 am
UFC fan, you are a complete douche.

I'm going to have to say that the announcement is a co-promotion, Dream and Affliction.

I can not see a boxing and MMA co-promotion as ground breaking or something that would change the sport at all, I also do not think TITO has anything to do with the announcement nor does any fighter.

I just hope that this is something worth while, I have faith in Trump.
Mr. whitefolks- September 10, 2008 at 2:18 am
This sux affliction came out swinging and now...who know what. Brand loyalty is MMA weak. Be a fan an support your local card.
Markdog- September 10, 2008 at 1:58 am
@ zit_dog: I know it's a little off subject, but I think Tom Atencio is going for the David Draiman/Howie Mandel look. I still think he looks like Xurxes from 300! Also, please change your name! (j/k)
Anonymous- September 10, 2008 at 1:34 am
tito's gonna fight fedor now just wait. another waste of a fedor fight
zit_dog- September 10, 2008 at 12:52 am
is it just me or does Tom Atencio look like a more weaselly douche than dana white? i didn't think it was possible.
slapjaw ackrite- September 9, 2008 at 11:31 pm
UFC fan is a complete and utter genius.

And by genius, I mean piece of shit.
robnashville- September 9, 2008 at 10:50 pm
the boxing thing is what i am hearing....

http://www.mmapayout.com/2008/09/atencio-to-make-announcement-saturday-possible-golden-boy-deal/
UFC fan- September 9, 2008 at 10:27 pm
ASSfliction is like Evan Tanner; dead !
Only Tanner was smarter, he knows hes dead, assfliction dont want to admit it yet.
But hey they are just a desert away from it.
have a nice day affliction ass-clowns.
blown32v- September 9, 2008 at 10:23 pm
I hope they stay around. I liked BANNED alot and the fight cards they are going to bring will be something of a blow out. If they have Fedor, they will always be there.
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