With Elite XC’s next CBS show planned for July 26, the UFC is once again putting on its counter-programming hat (which one assumes looks a lot like a viking helmet) to try and screw with their ratings. So what is it this time? Anderson Silva fighting a pack of wolves live on Spike TV? The debut of the long-awaited Chuck Liddell-Girl Scout Troop 104 sex tape?
Not quite. Try a rebroadcast of UFC 84: Ill Will, featuring B.J. Penn and Sean Sherk. Spike TV will be running it all night, beginning at 9 pm EST, to be preceded at 4 pm by a rebroadcast of the Silva vs. Irvin Fight Night from a week before, just in time to match main events with the Showtime portion of the Elite XC card, which begins at 8 pm.
Oh, the indignity.
Realistically, the UFC couldn’t be expected to do much more than this just one week after their frantically thrown together anti-Affliction show, but it’s still got to sting a bit to know the UFC thinks reruns are all it takes to draw attention away from your live event on network TV.
Five Ounces of Pain is reporting that Dana White has his own network deal close to finalized. While we’ve all heard this siren’s song before, this time there’s a time frame involved:
“We’re real close to a network,” said Dana White, “I’m going to say in three months.”
As for which network, the smart money’s on Fox, though we’ll believe it when we see it. We’ve been burned too many times before and we just don’t know if we can go through that hurt again.