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New Zuffa Employee Scott Coker Pretends to be Upbeat About UFC’s Purchase of Strikeforce

(Vid: HDNet)

To hear Scott Coker tell it, the story of Strikeforce is one of a plucky little regional promotion battling its way out of the shadows into the national spotlight, then cashing in its chips at the height of its popularity. At least that seems to be the rhetorical strategy Coker employs in the above video on HDNet, as he makes his first significant public appearance since Zuffa, LLC. bought his company 10 days ago. Coker allows his new employers plan to do with the MMA organization he built almost singlehandedly.

Coker says he is excited that the UFC will now use all its assets to “explode the (Strikeforce) brand” (we assume he means that in a positive way), while declining to say how much debt Strikeforce was in before the UFC stepped in to bail it out (“I don’t know if the UFC would want us to talk about [that],” says Coker, a real team player!). The former SF boss also subtly reveals what a farce the whole idea any kind of Strikeforce vs. UFC competition was all along, when he relates the story of Zuffa bringing its 15-member PR department to their initial meeting, while Coker brought his lone “marketing person.” Shit, Coker even employs the phrase “business as usual” a few times here.

“I’m sure there’s some shock – everyone is in shock,” Coker says about the sale. “But (then) I went to the Zuffa offices and saw the amount of resources that they have and their 200 employees focusing on the growth of MMA and all eager to help Strikeforce basically take it to the next level. They have a tremendous amount of resources that we’re going to be able to tap into now. I think it’s going to help us get much quicker where we want to go.”

If you’ve got the time, the vid is worth a look.

Cagepotato Comments

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Fried Taco- March 22, 2011 at 7:31 am
@cabj1905 - not true, he banned any of his employees from using the "Cock Smoker" joke. But I heard Dana likes to refer to him that way now...
cabj1905- March 21, 2011 at 9:57 pm
Why all the Scott Coker hate? This guy's been a class act since day one and put on some really good shows with the chips he was able to land; and he did all this with the biggest promoter in the business shitting all over his product. I like Scott because he doesn't have an ego and doesn't let personal shit get in the way of business. Also, he doesn't ban anyone. Something the writers and readers at cage potato should consider.
anderson wanderlei paulo thiago alves silva- March 21, 2011 at 8:47 pm
i like him in zuffa, good luck scott
RwilsonR- March 21, 2011 at 8:23 pm
I feel bad for Cock, I mean, Scott Coker. He's just transferring from being Showtime's bitch to being Dana White's bitch.
Koeikan- March 21, 2011 at 7:55 pm
ccman- March 21, 2011 at 6:42 pm
Dear tater nation writers\controllers.
I am aware I am not even close to your favorite poster\reader and will never be. I realize my one fluke contest win will not be repeated in favor of those who mimic your dead horse jokes and praisers. Yet I still heed said warning, minus fly by night posters, ufc haters, fedor nuthuggers you were implored to mend your ufc fences. This articles spin is not the way. I will refrain from asking u to deviate from what you perceive as journalistic integrity, yet will ask if before you hit post you think if your 'i hate the strikeforce sale' opinion moves us further from the center where there is a chance of actually coming here for breaking news and a return to an expo? Whether I attend or not...... how about noting your longest and most frequent asked you to try to fix this issue. Blog away.
Koeikan- March 21, 2011 at 6:40 pm
Eh, I'm sure things have been ugly for a while. He probably is pretty upbeat about it. If they weren't able to sell, it sounds like Scott would have been looking for a job or working in hockey. Less stress, I'm sure.

It sounds like SF didn't have many options and the UFC was able to scoop on it.
PingPong- March 21, 2011 at 6:22 pm
Can't really blame Scott for selling, this job was going to give him a heart attack.
KingAtRock- March 21, 2011 at 5:50 pm
"is this a sad day or a happy day for you?"

coker: "its a reality thats real."

yeah thanks buddy.
Morningwood- March 21, 2011 at 4:59 pm
is that a load of rolled up cash in your pocket or are you just glad to see me?
Nut Puncher 9000- March 21, 2011 at 4:43 pm
His pockets might sound a little more genuinely happy