Why it makes sense: Since Brock Lesnar‘s departure, Jimmy John’s has been absent in the MMA world. This is a shame for all gourmet sammich lovers. The ‘Submission of the Night’ will no longer be presented by TapouT; instead it’ll replaced by Jimmy John’s with the “Subs so fast you’ll freak” tagline. It may seem a little cheesy, but who doesn’t like cheese on their sub?
Ideal fighter to sponsor: Lyoto Machida
Why it makes sense: Remember that thing I said about brand association? The same is true of word association. When you see a picture of “The Dragon,” you immediately think, “That guy drinks his own urine!” At the suggestion of Chael Sonnen on UFC Today, Lyoto buys himself a bottle of Listerine to freshen his breath after his morning constitutional. Listerine, not being one to walk away from cash on the table, inks a deal with Machida. The deal consists of a new commercial, a sticker on his shorts and banner, and a vlog leading up to his fight showing him using the product. Next thing you know, thousands of kids from strip mall dojos are out tossing Listerine in their parents shopping cart.
Seriously though, Listerine has sponsored garlic festivals in years gone by and it’s time they launch a major campaign promoting the mouth rinse’s effectiveness at eliminating bad breath. In such a bleak economy, people are cutting corners at every turn. Sadly, parent company Johnson & Johnson’s consumer products sales fell by 2.4% in the first quarter of the year. To keep the stockholders happy, they should consider helping Machida cleanse his mouth if they want to revitalize their earnings.
Ideal fighter to sponsor: Travis Browne
Why it makes sense: The Heavyweight division is top-heavy and it’s only getting stronger as undefeated contender Travis Browne continues to deliver right on time. UPS is the gold standard for parcel delivery around the world, but they could use help of the MMA community to keep them there. I’ve been told FedEx has gained market share for 54 straight quarters. UPS would be wise to associate itself with a rising star, one that can make a statement in the division. At this stage in the game, “Hapa” is only another win or two before he gets a shot at the gold. Of his 13 professional bouts, 9 have come by way of knockout and two by submission. Exciting fighters tend to have a greater following on social media, which lends itself to contests and giveaways that could endear his followers with the gigantic shipping corporation. Lastly, the play on words at the end of every interview and post-fight speech is perfect: What can Browne do for you?
Company: Dos Equis
Ideal fighter to sponsor: Chael P. Sonnen