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On This Day in MMA History: Affliction Held Its Second and Final MMA Event…Ever

It was on this day three years ago that Affliction held its second and final MMA event, “Day of Reckoning” in Anaheim California. It’s not that the event did poorly at the box office or that it didn’t feature great fights, because the show took in $1.5 million and with names like Fedor Emelianenko, Antonio Rogerio Nogueira, Vitor Belfort, Matt Lindland, and Josh Barnett, the line-up rivals any UFC card today. The problem was that the owners of the company tried to pay fighters whatever their asking price because they were friends with most of them, having sponsored them for years.

Case in point, when you are paying Tim Sylvia $800,000 to get KO’ed by Fedor (who only netted $300,000 for the feat), you may need a new business model.

The event, whose main event was broadcast as a pay-per-view with the undercard shown on HDNet,  featured some exciting fights and some dramatic finishes by Emelianenko, Belfort, Barnett and Nogueira.


(Video courtesy of YouTube/PRIDEFC17)


(Video courtesy of YouTube/odasidazenith)

Both of the promotion’s events earned approximately half of what they took in, which basically bled the company dry. When its main event fell through a few months later, thanks to a positive steroid test by Josh Barnett, Affliction wised up and decided that it was a t-shirt company, not an MMA promotion and pulled the plug, but not before throwing Barnett under the bus first by blaming him for the demise of Affliction’s MMA venture.


(Video courtesy of YouTube/AfflictionVideos)

As the promo for the event stated, “It took only 36 seconds for [Fedor] to take down a giant,” and it took just over a year for Affliction Entertainment to close up shop. “Affliction: Banned” was held July 19, 2008 at at the Honda Center in Anaheim, California. The third event, Affliction: Trilogy was to take place at the Honda Center in Anaheim, California on August 1, 2009 and was to feature a main event tilt between Barnett and Emelianenko.11 days before the event, the California State Athletic Commission announced that “The Babyfaced Assassin” was not granted a license for the bout due to a failed drug test. On July 24 Affliction, who was previously banned as a UFC sponsor because of their MMA promotion, announced that it had cancelled the event and that it was returning as a UFC sponsor.

Day of Reckoning”

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Buster Hyman- January 25, 2012 at 7:28 am
@jimbonics i finally got my chocolate al shirts yesterday (i had hoped to give 2 as shitty xmas presents...) and they are the wrong size. good luck!
Pen Fifteen- January 25, 2012 at 5:30 am
@MOFO
I had pretty much the same reaction.
smellypiratehooker- January 24, 2012 at 5:24 pm
Affliction clothing makes me gay.
Fried Taco- January 24, 2012 at 4:08 pm
I only wear MMA shirts. And shorts. And hats. And gloves. All the time.
Kid Clam Curtains- January 24, 2012 at 3:04 pm
I'm gay and I don't own any affliction clothing.
Ricardo Guitardo- January 24, 2012 at 2:04 pm
I don't own any affliction clothing.......but I am not gay either.
Mofo- January 24, 2012 at 1:31 pm
That was THREE YEARS AGO?? Where is my LIFE going.
XENOPHON- January 24, 2012 at 1:30 pm
poor Lindland, he simply just got clocked.
Me likey- January 24, 2012 at 1:15 pm
i have few tapout shorts that i have rolled in for years. i am sometimes ashamed to wear them at the gym but they are still good so. they have lasted a long time though so i really can't complain. i still wear a few of my old tap out shirts too.... to mow the yard.
the only thing worse than a tapout shirt is a tapout bumper sticker.
Zwhobs- January 24, 2012 at 1:14 pm
Is Tito calling fedor theador?
TerryEtimFrozenNTime- January 24, 2012 at 1:10 pm
I MIGHT pay Tim Sylvia $8 to work the merch table. Definitely not $800k to work the main event.
XENOPHON- January 24, 2012 at 1:10 pm
Stak40, you have heard the gods speak....listen to what Sloppyspray, bootystar, intercept440, have to say. Give the Ed Hardy to a friend, or send it to Goodwill. It's your only two moves that will save your career at this juncture.
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@Cestus84 Says: The Affliction fights were just fine considering they had a short existence. From the Fedor link above, the announcers name was...Michael Williams. Maybe FOX should give him a ring.
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TRIVIA - I didn't know that Affliction was owned by TRUMP (the biggest shareholder) and Golden Boy Promotions.
Kid Clam Curtains- January 24, 2012 at 12:59 pm
Members only > Zubaz > Frankie Says Relax > Hypercolor > Gotcha > Stussy > Tapout > No Fear > Bad Boy > a vaginal yeast infection > Von Dutch > Ed Hardy > Affliction
Seraldo Babalu- January 24, 2012 at 12:43 pm
post the tito ortiz is still the worst announcer ever video, it has all the highlights of the fights and it has tito's retarded announcing skills
Seraldo Babalu- January 24, 2012 at 12:39 pm
you forgot to mention the amazing interview skills that Tito showed on this night.
Sloppyspray- January 24, 2012 at 12:27 pm
We all know that the t-shirt douche bag scale goes something like this: ed hardy > affliction > tapout
...
And that's not to say anything is specifically wrong with tapout, a lot of nice people wear tapout shirts! It's just that if you wear tap out you are generally 1 of 2 things:
1) a douche bag (sub-categories are blatant douche bag, douche bag who thinks hes a fighter b/c he punches his father's old punching bag in the basement but managed to roll his wrist on it once so stopped, douche bag who thinks he can fight so starts shit with people at every bar while wearing his tapout shirt); or
2) Newbie who is getting into MMA and didn't realize that they would be associated with douche bags (these people are fine in my book b/c I welcome all new comers to MMA, but sometimes feel bad for them b/c they didn't realize that there are 20 other brands they should have bought instead of tapout).
Stak40- January 24, 2012 at 12:14 pm
Please forgive me for my ignorance but why does it make you a douche to wear and Affliction or any other MMA shirt? Or Ed Hardy for that matter. I don't have an MMA shirt i probably do own a couple Ed Hardy shirts but nothing obnoxious, which is the mane reason i dont buy/wear MMA shirts.
Cestus84- January 24, 2012 at 12:12 pm
I'd be lying if I said I didn't miss Affliction. Well their events cuz their shirts are still around. But hearing Michael Buffer on the mic, having the main event be HWs, it just gave me a "big fight" feeling, like a "big fight" atmosphere. Something about the size of the ring and the arena they were in, I don't know, I think I kinda miss it.
jimbonics- January 24, 2012 at 12:10 pm
This show provided fodder for one of the best mspaint creations ever.
 

 
I own exactly one MMA shirt, a solid red CagePotato shirt that has shrunk beyond wearable. I will own a second MMA shirt if and when Chocolate Al ever shows up.
 
http://cdn2.cagepotato.com/wp-content/uploads/rk6f0o.jpg
Fletch the V Stretch- January 24, 2012 at 12:08 pm
Agree with the above statement. Although, I think bigger douchebags rock ed hardy rather than affliction.
intercept440- January 24, 2012 at 11:43 am
well when ya name your show after another word for a fucking disease what the fuck you think was going to happen....
..
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and really what hipster fucktard pays 80 bones for a fucking t-shirt worth a dollar made by some 6 year old in bangaladesh anyways..
..
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if you own an affliction shirt... you sir are a douchbag.
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bootystar- January 24, 2012 at 11:35 am
I miss those days you could throw down 80 clams on a shirt eastern slave labor made for 20 cents. I guess being bald really does mean you're a smart business man after all
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