(“Alright fellas, now let’s go eat!” — Matt Serra, pretty much any time of day. / Photo via MMAFighting.com)
It’s been over three years since the UFC produced a pay-per-view that earned more than one million buys, but it appears that UFC 168: Weidman vs. Silva 2 has ended the drought. According to Dave Meltzer, UFC 168 broke the seven-figure threshold, selling up to 1.1 million PPVs.
If Meltzer’s projections are accurate, UFC 168 would become the seventh UFC PPV to earn a million-plus buyrate. The promotion first hit the mark with UFC 66: Liddell v. Ortiz II, which did an estimated 1,050,000 buys in December 2006. Two years later, the UFC scored back-to-back million-sellers with UFC 91: Lesnar v. Couture (1,010,000) and UFC 92: The Ultimate 2008 (1,000,000).
In July 2009, the UFC put on its most successful show to date when UFC 100 — which featured Brock Lesnar and Georges St-Pierre on the same card — took in an astounding 1.6 million buys, and in 2010, the promotion hit seven figures twice with UFC 114: Evans vs. Jackson in May (1,000,000) and UFC 116: Lesnar vs. Carwin in July (1,060,000).
A small handful of UFC shows have crept into 900k+ territory since July 2010 — all headlined by superstars like Lesnar, St-Pierre, and Anderson Silva — but no others managed to score an even million until UFC 168, which could go down as the second-most-successful UFC PPV of all time. I guess MMA fans didn’t mind paying that extra five bucks after all.