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Rumor: WWE and TapouT to Announce Exclusive Sponsorship Deal


(Not Exactly as Real as It Gets, But Pretty Damn Real, Relatively Speaking!!™ / Photo via WWE.com)

According to a wild claim from sports gossip blog TerezOwens, TapouT is preparing to announce a deal with the WWE, in which the lifestyle brand will serve as the exclusive sponsor for the WWE’s talent roster, similar to Reebok’s uniform deal with the UFC.

I know what you’re thinking: What does the world’s leading producer of novelty children’s beds have to do with professional wrestling? Obviously, TapouT was a ubiquitous presence in MMA beginning in the late ’90s, but the company’s reputation has faded in the wake of Charles Lewis’s death, assorted legal hassles, and a flood of competitors. Could TapouT really be transitioning to the WWE universe, in order to reach a brand new sub-demographic of douchebags?

At this point, the only official comment from FrontRowBrian is “stock will plunge.” We’re not sure if he’s referring to the WWE’s stock or TapouT’s stock. Probably both. We’ll keep you posted as soon as this rumor is confirmed/debunked.

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