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Saturday’s Strikeforce Viewership Drops More Than 40% from Last Showtime Broadcast in January

(Both Coker and White received news of the ratings at exactly the same time)

According to a report by Saturday night’s Strikeforce: Heavy Artillery event, that featured a main event title fight between champion Alistair Overeem and contender Brett Rogers broadcast on Showtime drew 40.43 percent fewer viewers than the Strikeforce: Miami show that was presented by the network in January. 

To put into perspective how bad the ratings for the show are, last weekend’s broadcast netted 308,000 Showtime subscribers, while the UFC’s Spike TV broadcasted counter-programming initiative, UFC’s Ultimate Fights, was seen by 894,000 viewers.

No matter how you slice it, things aren’t looking good for Strikeforce, especially if they eventually do reach out to CBS to plead their case to have another show broadcast on the cable network.

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noizy- May 19, 2010 at 4:00 pm
Oh man. You just reminded me of how much I hate their commentators. They're in Bill Wallace territory.
Mr_Misanthropy- May 19, 2010 at 1:52 pm
I believe the judges have rendered a unanimous decision.
J-Dog- May 19, 2010 at 9:42 am
knucklesmitch has an epic idea.... Let us buy Showtime in a 3 or 4 hour block for $4-$6.99. If they only charge $10 for a whole month then that should look great to them for a few hours... It would definitely get them more viewers for fights... making them more $$$.

Almost North- May 19, 2010 at 8:06 am
I have had people over to watch Strikforce, and even if its their first MMA event they inevitably mock the Strikeforce commentators. I never thought I would hear anything dumber than John Madden's gem, "they are going to need to score more points than the other team to win this game," but somehow SOMEHOW those clowns manage to top it at every event. If I hear the Shamrock over-happy media laugh one more time something is going to die.
ccman- May 19, 2010 at 7:42 am
Reasons strikeforce is failing:

they are over paying fighters such as Hendo in an attempt to raise their stock but in reality is a bad business model. Sorry but my common sense says if the UFC does not think a fighter carries that much cash weight, i doubt strikeforce has the cash to pay it.

They promote 3rd rate fighters and insult your intelligence as they rape your mind trying sell them as contenders/champions/legitamate. Lashley is a great example here. What the UFC did with Maia is standard form for SF. Everytime I see them put up another can and sell him, i feel insulted. it's like Kongo getting a shot at the UFC HW belt.

They cross promote and do not bind fighters to contracts allowing 30 month layovers as a weight class champ hides (juices) in asia rather than defend/get stripped of his belt. On the otherside they allow M-1 to hold them hostage over the one fighter they have that is the only reason 90% of you pay attention to them in the first place. The only upside to this is they have exposed Dream as an even weaker promo than even I thought. Seriously though, when have you ever heard someone lament the good ole days of SF? they were a San Jose promo with Frank Shamrock on every card, which is like selling water in the desert. Now we are forced to listen to him.... thanks coker.

on that note; They have the worst commentators ever, in any sport. Goldberg is no gem but he is Cossell in comparrison. The commentators are as guilty as Coker in insulting my intelligence every time i bother to listen. prime example is Petruzzi knocking out Kimbo as the 'greatest upset in MMA history'... nevermind post fight brawls 'happen'. At least they did not give Tito a mic..... small favors.

In short (short?!?) if they embraced what they really are, quit trying to steal fighters fighting down a level, and actually dropped the lofty goal of putting on really bad cards just to keep making cards, they would be fine. in stead they have WAY over stepped their reach and hold just enough fighters we want to see, but keep putting them in fights we could care less about just to have a fight, SF would be much more viable.
knucklesamitch- May 19, 2010 at 7:02 am
Honestly...Strikeforce and Showtime should come up with a way to allow you to order a live boxing/MMA event by paying a one time fee of like $4-6.99.

Strikeforce Heavy Artillery was in St. Louis...and aired live on the East Coast at 10PM...did strikeforce delay airing on the westcoast until 10:00PST....and therefore screw themselves out of viewers because the results were already on the internet?
Numa- May 19, 2010 at 6:34 am
Showtime sucks...

Swedish- May 19, 2010 at 6:19 am
Great article Mike R.

I have my dancing shoes on waiting for SF to lay down in their grave.

SF is trying to be an A level promo, that's why I hate them. They are just as shitty as EliteXC.
J-Dog- May 19, 2010 at 6:05 am
It's simple. Most people have basic cable or satellite service, which usually includes Spike TV and CBS. Not that many people buy Showtime. If you put your product on basic cable or network TV then it's going to get watched by more people than something on a premium cable channel, period. It's easier for me to see PPV events for free than it is for me to see Strikeforce on Showtime. Several bars in town show the UFC PPV's. NO ONE shows Showtime. If I don't feel like going out to see a UFC PPV for free, then two clicks on my remote and I can buy it and watch it at home. I can't do that with Showtime. And there's no way I'm subscribing to a pay channel just to see the occasional "free" fight. No way.

I doubt I'm in the minority here. Showtime is the problem.
mckellion- May 19, 2010 at 2:07 am
why would anybody watch a repeat of ufc fights and miss out on watching a fighter like overeem on the card??? i dont get it

or maybe lots of people like i do sometimes in the uk cant stay up late enough 2 watch the show so illegally download it the next day and watch it... shame really we have to do that coz i really like strikeforce it has a lot of potential
fatbellyfrank- May 18, 2010 at 11:08 pm
apologies monseur Misanthropeee, I felt it made the point I was trying to make, also, give it a try you'll be surprised!!
Mr_Misanthropy- May 18, 2010 at 10:25 pm
@ SirFatBelly

Just as soon as I can get the terrible visual of the cheese grater out of my head, I'm going to worry about the potential aneurysm it caused. It was a rather effective analogy, however.
jimbonics- May 18, 2010 at 8:53 pm
john t wins. thread over. so sayeth the thread judge.
dranokills- May 18, 2010 at 8:52 pm
please wifey don't brawl yourself, for Godsakes get a qualified opponent.
and if you are gonna fight we need to know your weight class.

oh and as a sidenote: I happen to agree with you I like watching cyborg destroy the next piece of fluffy babe.
wifey- May 18, 2010 at 8:43 pm
@fatbellyfrank - agreed on all of those points.

Except, I find it difficult to revile SF completely, because they actually try to promote women's mma. I know most guys despise it - bring on the wnba comparisons - but I enjoy watching chicks brawl. Someday, when I no longer need my ovaries, I hope to brawl myself.

Women's lib, and all that jazz.
fatbellyfrank- May 18, 2010 at 8:19 pm
@incrediblechap "I know a lot of people dont like Strikeforce but I would like to know your specific reasons."
I am not authorised to speak for MRuss, Newdad or Gusbuster, however I feel I can help here. The specific reasons most of us dont like strikeforce is because its a pissant second rate organisation that pretty much fucks everything it touches:
Case in point two main heavyweight contenders fight. Loser gets first title shot WTF?
Whilst being broadcast on national free to air carrier, unseemly brawl breaks out. Strikeforce CEO Coker says he has not yet sat down to discuss ramifications of this with Broadcaster WTF?
Heavyweight champion relocates overseas, refuse to undergo drug testing, doesn't defend title for over two years, still retained as champ WTF?
Absolutely fucken horrible commentators, seriously, I'd rather masturbate with a cheese grater than listen to that shit.
And that's just to kick off with, hope this goes someway to satisfying your curiosity.
Oh and welcome to CP
fatbellyfrank- May 18, 2010 at 8:09 pm
@John T hahahahahahahahahahahaha, excellent point sir nice face palm LOLLING til the cows come home,
anderson wanderlei paulo thiago alves silva- May 18, 2010 at 8:01 pm

shows how much of a fan i am of strikeforce
john t- May 18, 2010 at 8:00 pm
LOL what kind of conclusive research could you have possibly done since Mike has only been the editor for less then a month? When Ben was in charge there was all kinds of positive headlines to write about, since Mike has been in charge there was a fucking riot on national television.
Mike Russell- May 18, 2010 at 7:35 pm
 @incrediblechap. I notice you registered yesterday, so welcome to CP. I have nothing against Strikeforce. I would like to see them making smarter business moves than some questionable ones they've made in the recent past.
Chiggs- May 18, 2010 at 7:20 pm
Wat incrediblechap says...
Chiggs- May 18, 2010 at 7:18 pm
Bob Reilly Says:
Tue, 05/18/2010 - 20:15

I don't even think they offer Showtime in Canada. I think Strikeforce just crapped out on which network they chose to deal with. Atleast up here I my igloo. With my rabbit ears.

We dont get it on Showtime, we do get it on the Superstations(usually on 2 of the 4/5) and alot of the cable packages that arent basic, come with it, it came/comes with by Bell sat. as a package for 6$ for 9channels about.
Im pretty sure they got a decent viewership % here in Canada too as I know a ton of peeps that watched it either for the 1st time as they just noticed they got it, or I told em it was on or they already knew. I thought it was a fairly strong card an figured would have done helluva lot better numbers. Sucks. Almost as bad as Bell :P

Also since when is it MMAJunkie, thought it was UFC Junkie or some such hehe :P
Mr_Misanthropy- May 18, 2010 at 7:03 pm
It's really very simple. Put on a good show that has meaningful match-ups, build up a meaningful structure of title contenders, and find a way to build interest in your prospects. Maybe they need to go find a cable channel that isn't fake premium to get them some more meaningful exposure. Do we all really care if they manage to put on 2 CBS cards a year? It's nice and all, but that isn't going to satisfy my MMA appetite. It's easy to find and watch UFC cards. They put on a fairly tight show with as little bullshit aside (OK, some of those Spike TV cards make me want to vomit from the amount of commercials) from fights as possible (see disclaimer included in sentence).

If you want people to give a shit about your shows, the first step is for them to see it. The next step is to make sure you have good fights. After that, you should try to ensure that the production is as tight as possible and focuses on the fights. Film the undercard. Fill every spare second of dead air-time with people punching each other in the face. Don't use half your show to let the gibbering baboons you call announcers reminisce about the good old days when they used to be somebody, use the time to give your prospects some exposure so people will care who they are. Make meaningful match ups. Cris Cyborg vs. who? Fuck off, we're not idiots. They keep putting gimmicky fights on every card. I was all for Strikeforce when they tried to step up to the plate two years ago, but since then they have done nothing but disgust me with the ineptitude they display on each new foray into the wonderful world of MMA promotion.
Mr_Misanthropy- May 18, 2010 at 7:01 pm
And thus ends another installment of my new series "Warrant Pisces", available at a Burns and Rubbles near you. I'm debating a book signing tour but I'm afraid one of ya'll is going to show up to throw a bucket full of three month old feces and broken light bulbs in my face.
incrediblechap- May 18, 2010 at 6:53 pm
I've noticed since Ben F left the stikeforce coverage has been way more negative. I wanted to make sure i wasnt crazy so i used the search function and you can definitely see a trend of bias against strikeforce. I got my own bias as well, as I like Strikeforce and I would like to see two healthy and competitive promotions for MMA in America. I think competition is great and its good for fighters to be able to have more than one oppurtunity. Its probably too much to ask for a NFL/AFL type system with a superbowl card at the end of the year (but hot damn would that be awesome- end of the year champion v champion event)

so straight up Mike Russell I gotta ask- Do you dislike strikeforce? I know a lot of people dont like Strikeforce but I would like to know your specific reasons.