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SBNation Owner Vox Media Purchases MMAFighting from AOL

(Time will tell what changes are in store for MMAFighting)

Well, apparently the rumor that’s time as an AOL property was ticking down had some teeth to it.

CagePotato has learned that the popular MMA website has been bought by Vox Media Inc.

Vox Media, formerly SB Nation, is a web media company whose properties include,,,,, and The company owns more than 300 sports-based blog sites — the majority of which are staffed by part-time editors and are largely based around stories and posts submitted by fans.

Sources indicate that MMAFighting employees were told by their future employers that when the site joins the SBNation network things won’t change for the most part, which for obvious reasons caused some concern when some longtime staffers were informed that their services are no longer required a short time later.

It’s unclear whether or not the current MMAFighting team will be kept intact or if some of Vox’s other MMA writers will be added to the mix, but it’s unlikely that the site will continue to exist entirely unchanged when the purchase is finalized.

For instance, AOL spared no expense flying its staffers — including  multiple writers, videographers and photographers — around the world to events in places like Australia, the UK and United Arab Emirates. What are the chances that SBNation will do the same?

Another facet of MMAFighting that will likely unfortunately change at least somewhat is Ariel Helwani’s popular The MMA Hour radio show, which is recorded and filmed at AOL’s studio in New York City. Unless Vox (which is based out of Washington) plans on renting out NY studio space and hiring sound and video production staff, it’s very unlikely that The MMA Hour will survive in its current format, which would be unfortunate as it’s a great show.

Time will tell if the outlet suffers any major overhaul from the purchase, but there’s a pretty good chance that it won’t be business as usual when the new owners take possession and that we’ll see a new look Hopefully for the sake of its employees and fans of the site, the changes aren’t drastic.

A confirmed date for the finalized transaction hasn’t been indicated, but considering that meetings with current MMAFighting staff have taken place and personnel changes have already been implemented, it’s likely it will happen in the coming weeks.

Cagepotato Comments

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Fried Taco- November 4, 2011 at 2:48 pm
This just in, Old Dad returns to CP and deals with Danga!!!
zhangtt- November 4, 2011 at 8:01 am

myklhoey- November 3, 2011 at 7:46 pm
Can i be dad
MediumRare- November 3, 2011 at 3:36 pm
Bring back Old Dad!
New Dad can stay too. Potato Nation is already weird and awkward. Two Dads will be just fine.
rickards- November 3, 2011 at 1:53 pm
hopefully the first change they make is get rid of midsy. I don't entirely know what his role is at mmafighting, but his posts are terrible! second, BE and mmamania need to disappear. those two sites have declined considerably within the past few years.
smellypiratehooker- November 3, 2011 at 1:46 pm
Quite hard to be taken seriously when you copy and paste the exact same thing you did on the previous article. You are proof captcha isn't working. Now quit trying to sell stupid
NomadRip- November 3, 2011 at 1:42 pm
Ariel takes over for Mike Goldberg, Old Dad comes back here where all the good stuff happens, and BGold turns off the captcha. That would be my blissful MMA trifecta.
BloodyVag- November 3, 2011 at 1:13 pm
Please send me gay porn.
MyFightWiffaCheeto- November 3, 2011 at 12:51 pm
Old Dad would destroy New Dad. It would be like Pedro Martinez vs. Don Zimmer I.
itsgalf- November 3, 2011 at 12:36 pm
Mike Chia Pet and Fowlkes were the only two I really read anyway.
Mofo- November 3, 2011 at 12:30 pm
Ben's also a writer for Sports Illustrated of course. But he only does about 3 pieces a month. And any website that can't offer an MMA page separate from its boxing page is an asshole.
Come on back to CP, Ben!!
ksgbobo- November 3, 2011 at 12:11 pm
Break should get MMAFighting, and leave it as is. That's a different site from CP anyways.

My loyalty is with CP though...for some reason
danomite- November 3, 2011 at 11:49 am
I'm sure it's going to be business as usual
Clyde- November 3, 2011 at 11:22 am
But can old dad stand to go back to being shunned by the UFC as part of the outcast CP nation? Or can he just get a better job elsewhere and continue to neglect us like the deadbeat he is?
skeletor- November 3, 2011 at 10:34 am
Also if there is not enough room on staff for old dad, I suggest firing Danga.
skeletor- November 3, 2011 at 10:33 am
If old dad was back this sight just ma return to its former glory.
Viva Hate- November 3, 2011 at 10:29 am
CP Fights 100: Fowlkes vs. Russell, Old Dad vs. New Dad, winner gets the job!
Fried Taco- November 3, 2011 at 10:28 am
Hey Ariel, I know these two guys who do their own shows out of their basement in Aurora, Illinois. If you want, I can hook you up! Schwing!!
KarmaAteMyCat- November 3, 2011 at 10:24 am
Something tells me dear old dad might be coming back to stay with us once he cant find a place to stay :/ oh and ugh Fuck BE... Yeah I said it.
dlb- November 3, 2011 at 10:17 am
Helwani to Fox.

I'm more concerned about Fowlkes!