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Sean Sherk, B.J. Penn Both Staying On Message

(“The Muscle Shark” finds your rhetoric weak and your platform disingenuous. He also thinks you’re a pussy.)

Considering their recent verbal assaults on one another, it’s almost a shame that B.J. Penn and Sean Sherk didn’t go into politics. Not only do they both have a gift for bashing their opponent, they’re remarkable when it comes to zeroing in on a message and sticking to it.

Sherk has been eager to characterize Penn as a quitter. Granted, he’s not the first to do so, but just to make sure that it sticks he’s been hammering the point every chance he gets, such as in a recent video promo on the UFC website:

“B.J. has a lot of natural ability, but so do I. I’ve got just as much natural talent as he does. The only difference is I’ve got the mental ability and the heart. Come fight night you’ll see that. I’m going to make him quit. I’m coming at him real hard and he’s going to realize, after that first round, I’m not going anywhere. I’ll get right up in his face and we’re going to fight. Mentally, I think he’s got some quit in him. I’ve seen it. I’ve seen it in the past. If you push him, he’ll quit.”

But Penn hit back recently by turning that same criticism against Sherk, like a page right out of the Karl Rove playbook:

“He’s been broken before, and he’s been broken bad by Georges St-Pierre. He got broken so bad that he moved down to the 155-pound division.”

See that? Sharp, succinct, and makes for a good sound byte. The McLaughlin Group would eat that up. But Penn didn’t stop there. He also attacked Sherk’s main talking points:

“His only hope is that he can take me into the later rounds and get me tired, but this is The UFC. This isn’t boxing and Floyd Mayweather where you can run the whole fight, where you ask people to pay $60 and then run away the whole fight. This is The UFC so we’ll come out to fight.

As an experienced fighter I shouldn’t say I want to take him out in the first round…but I want to take him out in the first round. I want to beat him by beat down, not by one punch but by beat down.”

Beat him by beat down. You can almost imagine that slogan on bumper stickers and t-shirts, arenas full of Penn supporters chanting it together.

‘Beat him by beat down. Yes he can.’

That’s how you hype a fight, people.


Cagepotato Comments

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Marty- May 18, 2008 at 12:29 am
The writer of this article is obviously a very biased Penn nuthugger. So much for objective journalism.
i think- April 29, 2008 at 7:27 pm
When BJ Penn gets position on top (within first 3 rounds), he's just so technical and skilled, as well as strong at maintaining control and creating submission and g+p opportunities.

Like any other sport, you really don't know who'll win though.. although I'm rooting for Penn, I really don't know what'll happen
Warcraft- April 29, 2008 at 6:28 pm
Drainage! Drainage!
BIG CHRIS- April 29, 2008 at 5:51 pm
BJ Penn is going to use a big straw and drink Sean Sherks milkshake from across the room, then beat him to death with a bowling pin....Well maybe not exaclty like that but I know one thing.....There Will Be Blood.....Oh yes There Will Be Blood.....
tim sylvia's pussy- April 29, 2008 at 5:27 pm
I think BJ is too technical for that roidhead Sherk. It will be anentertaining fight but i see a beatdown coming Sherk's way.
Zackary Adams- April 29, 2008 at 3:16 pm
Friendo, Tim Sylvia DID get caught using PED's. And BJ will finish Joe Rogan's boyfriend in the first, IMO.
Bdizzle- April 29, 2008 at 2:26 pm
"Beat Down we can Believe in" - Barack Obama
C-Bus Allstar- April 29, 2008 at 12:09 pm
BJ Penn, IMO, is one of the most exciting fighters in the UFC. Penn can make Jiu-Jitsu look interesting with all his reverses, and position changes and leg locks and what not. He makes fights. And he ends em.

BJ Penn for Prez.
Anonymous- April 29, 2008 at 10:34 am
Not a fan of Penn, but I still think he is gunna win.
FRIENDO- April 29, 2008 at 3:20 am
Wow a clean slate. It is highly likely that many of todays MMA fighters are on some type of performance enhancing cocktail. Sherk just sort of got caught. Why be such a hard ass on him? I think Mark hunt, Fedor and Tim sylvia are about the least likely guys to be using anything but most everybody elsa is suspect. Anytime money and sport come together syringes seem to follow. Plus when every you see guys ripped to shreds its pretty much a given that its not just hard work, protein powder and Hydroxy cuts going on there.
Kim Couture is a cunt- April 29, 2008 at 1:42 am
Sean Sherk is a roid using cocksucker. His record is 0 - 0 - 0 IMO after that positive. Sean sherk is a nobody.
Boner- April 28, 2008 at 11:33 pm
See this is why I love cagepotato. They package the bland stylings of sherk with the scatterbrained ramblings of penn into a comedic package that I think is tasty
BeefHouse- April 28, 2008 at 11:24 pm
Both these dudes are beasts. Come 84 someone is going to get Beat Down By Beat Down (BDxBD) and I don't care who as Long as I can watch.
lolwut- April 28, 2008 at 10:48 pm
did he just say bj doesnt have heart lol, hes a crazy hawaian blood drinker if he doesnt have a heart sherk, heill just eat yours biatchhh.