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Showtime Ramps Up Strikeforce Promotion With ‘Fight Camp 360′

(The latest Fedor/Rogers video promo, courtesy of Props to MMA Fanhouse for the tip.)

Just as HBO uses the 24/7 series to plug notable boxing matches, Showtime has launched its own behind-the-scenes hype series with Fight Camp 360, which debuted October 10th with a profile on the Super Six World Boxing Classic. But 360 won’t be limited to just boxing. According to Brett Rogers, Showtime is preparing an episode of the show to promote Strikeforce: Fedor vs. Rogers, slated to air about a week before their November 7th fight.

Of course, that event will air on CBS, not Showtime. But Showtime is owned by CBS Corporation, and it’s the network outlet for most of Strikeforce’s events, so it’s in their best interest to pitch in with the promotional effort, which has taken a while to warm up. But hey, better late than never — and it’s great to see MMA fighters start to get the "all-access" treatment before big fights. Though if you’re one of the Showtime video producers who has to fly to Stary Oskol and freeze your ass off while shooting some B-roll of a new swingset being installed at Fedor’s training facility, our condolences…

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reddog- October 20, 2009 at 6:39 pm
Where does it show fedor making health shakes out of babies blood and raw adrenal extract?
Soda Popinski- October 20, 2009 at 4:17 pm
if anybody runs into fozzie bear sometime this week, let him know he did one hell of a job narrating the video.

One Two- October 20, 2009 at 4:08 pm
haha its hard enough to take a 35 year old man with braces seriously then he says some shit like that.
Welcome to Logan- October 20, 2009 at 3:38 pm
No seriously, did Frank say Brett was the next top guy in the world? That's almost as funny as Tito saying that he's gonna get his belt back.
Mex- October 20, 2009 at 3:35 pm
Brett Rogers' wife is going to be drenching her leopard print spandex outfit with widow's tears on November 7th. I wonder what a 8 foot 900 lbs crying woman sounds like?
Cloon Dogg- October 20, 2009 at 3:30 pm
Worst fight promo video I've seen in a long time. The nasal narrator, the female Russian interpreter, Roger's shirt... what a mess!
BigCountrysCholesterol- October 20, 2009 at 2:42 pm
I was referring to casual fans who don't have any idea who he is. Honestly, that is a big claim to throw at people who are only familiar with the Kimbos and Titos of the sport.
Sunburned- October 20, 2009 at 2:31 pm
Never watched Fedor fight before??
Maybe Paul Harvey should start Googling it..
K.E.G.- October 20, 2009 at 2:24 pm
I think I heard that too.
Either way I hope Brett has been drinking his piss as of late.
Jugger- October 20, 2009 at 2:20 pm
Did Frank Shamrock just call Brett Rogers the "next top guy in the world"?
BigCountrysCholesterol- October 20, 2009 at 2:02 pm
Man, promoting anyone as the best in the world without a scrap of fight footage is like a hot, round-faced girl posting a headshot online. I want to believe, but as Paul Harvey would say, people want the rest of the story.