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Silva vs. Cote Underperforms on Pay-Per-View; A Bad Sign for Brock and Randy?


(“Screw it, nobody’s watching anyway.”)

I know, I know, you’re all antsy to learn how many pay-per-view buys UFC 91 took in, and whether Dana White’s estimate of 1.2 million was either strongly optimistic or batshit delusional. You’ll have to be patient, because numbers from UFC 90 are just coming out now — and they aren’t too encouraging. Says the Wrestling Observer Newsletter:

The trending patterns as a prediction of the buy rate continued to be right on as the 10/25 show in Chicago headlined by Anderson Silva vs. Patrick Cote did 300,000 buys.

Silva has never been a big main-event draw, PPV-wise. His headlining appearances at UFC 82, 77, and 67 all translated to buys in the 330,000-350,000 range. But in the run-up to last month’s Chicago show, the UFC had been trying extra hard to push him over as a fan-favorite, frequently repeating the talking point that UFC 90 was your chance to see the world’s greatest pound-for-pound fighter in action. The Spike TV special Countdown to UFC 90 brought in a record number of viewers, which was seen as a great sign for the event’s performance on pay-per-view, though MMA Payout points out that the strong viewership could have been due to having a high-rated TNA wrestling show as a lead in.

I’d imagine that many fans simply weren’t sold on Patrick Cote as a legitimate challenger, and figured they’d watch the brutality the next day on the Internet. (It was brutal, all right, though not for reasons anybody could have foreseen.) I’d also assume that the drop in Anderson Silva’s draw is a direct result of the tail-spinning economy, which will certainly have an impact on the UFC’s revenue for future events.

Bloody Elbow says that both of the UFC shows Lesnar was a part of before UFC 91 did about 600,000 buys. Will we see that number double for Lesnar’s first true main event, or will the number drift downward because Lesnar’s novelty has started to wear off and wallets nationwide have moths flying out of them?

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sweetdizzle- December 5, 2008 at 12:08 pm
Get a job you ass clowns.
TUF Guy- November 20, 2008 at 2:22 am
Did you really have a box of beer? Or did you mean case?
Billy Bad Ass- November 20, 2008 at 1:40 am
@ Anon

Wouldn't half a quarter of your "sweet sweet bud" just be an eighth of your "sweet sweet bud?"
Anonymous- November 19, 2008 at 10:14 pm
Actually i have a great steam site then i throw my s-cable from my tower to my tube its almost like i paid for it but instead i've got a box of beer a 1/2 quarter of sweet sweet bud and then the buddies come over with the saved earnings from not having to chip in and we got massive food ITS FUCKING GRRREEEAATT!
Cap'n- November 19, 2008 at 9:59 pm
I love lamp.
Jeffro- November 19, 2008 at 9:36 pm
Than - Awe man. Now you made me feel bad for my comment. After you graduate and get job, buy a nice big tv. Get the PPV in HD and enjoy the fights. Make some friends, and get them to chip in on it. It has to be better than watching a streaming version.
cr_trinity- November 19, 2008 at 9:20 pm
I think there are two different people using the name TUF Guy. A sane one and the e- alter ego of UFC Fan. And why would you wanna pay for the UFC anyway, especially considering the scumbaggery the Fertittas have been perpetuating on both fighters and fans alike through their ass puppet Dana Fucking White?
UFCinCALGARY- November 19, 2008 at 9:04 pm
Shawn...Shawn..Shawn? You out there?

Thats what I thought....5.6million A.F.I.
Jeffro- November 19, 2008 at 8:38 pm
Ha Ha. TUF Guy is a broke ass and can't even pay for a PPV.

Get a job you slack jawed cocksucker.
Than- November 19, 2008 at 8:38 pm
@Jeffro Hey I'm a poor college student and I'm still too young to go to the bars so I'm stuck streaming them off the internet. UFC 91 was the first time I did it, but it worked real well and I'm gonna do that from now on. I agree with TUF Guy although he is a complete tool.
holy shit- November 19, 2008 at 8:35 pm
Oh my, this is the first time TUF Guy has been correct about something...the world will be ending shortly.
TUF Guy- November 19, 2008 at 8:14 pm
2 words put together into 1 word: SopCast

Get it and you'll never pay for PPV again.

You dipshits.
someguy- November 19, 2008 at 8:14 pm
Maybe a lot of people thought that they will just show on Spike TV a month later so what's the point. Plus with the roster they have, you'd think UFC would stack up some of the cards like they did with "Ultimate 08"
Anonymous- November 19, 2008 at 8:03 pm
91 will have huge numbers cause all of the "free" boxes were scrambled hours before the show.
Anonymous- November 19, 2008 at 7:59 pm
it was a shitty card and a shitty opponent.
Anthony Navas- November 19, 2008 at 7:54 pm
It did not sell because it was a really weak card. cote is pretty much a scrub who did really bad, then won a few times, what a bad pick. and he was so happy to not have been knocked out by the 3rd round it was funny. horrible card.
polish- November 19, 2008 at 7:49 pm
No wonder they jacked up the rates for UFC 91. Fucking assholes.
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