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Silver Lining Alert: Invicta’s PPV Stream Was a Fiasco Because It Was *Too* Popular


(She was a strawweight. He was a heavyweight. She was nasty on the ground. He was once choked out by Mirko Cro Cop, of all people. Life is not the amount of leg kicks you take, it’s the leg kicks that take your breath away. ‘You’ve Got Wrist-Locks 2‘, coming this fall. / Photo by Esther Lin for Invicta.)

As Marlo Stanfield might say, this sounds like one of them good problems.

We already know that Invicta’s first attempt at selling an Internet pay-per-view blew up in their faces over the weekend. But what exactly went down that night? In an interview with MMAJunkie Radio, Ustream CEO Brad Hunstable took full responsibility for the fiasco, and credited the unprecedented popularity of Invicta’s broadcast for the technical difficulties:

First off, let me just say how apologetic and sorry we are for what happened for the fans. I’m a big MMA fan. I’ve been in the community for years, and I don’t like it when any of our broadcasters have issues, let alone a sport that I love and am passionate about. I take it especially serious, especially in this case.

Unfortunately what happened was —and the issue was on Ustream’s end, it was not on Invicta’s end — was that believe it or not, our payment system, which is in sort of a beta program at the moment, got overloaded.

There were too many tickets being sold. We’ve done lots of pay-per-views over the last year, from the UFC to the Rugby World Cup to working with World Cup-qualifying soccer matches. The load of tickets being sold, we just hadn’t seen a level of that to date, and that’s ultimately what happened.

I’ve seen the data myself. It’s pretty clear that this was the most popular pay-per-view that we’ve seen on Ustream…We just had not seen a pace of ticket sales at this speed, so we were caught a little bit off-guard.

We don’t expect this to happen again. It’s something that’s a fairly straightforward fix from out standpoint. Unfortunately, we just had never encountered an event of this size and scale. We’ve got to make some changes, and we’ll make those changes over the coming days. We don’t expect any issues moving forward.”

When Shannon Knapp revealed last year that Invicta’s first two events both drew over 200,000 viewers to their free streams, it seemed like a rather dubious claim. (Bellator rarely breaks 200k viewers on MTV2, and they’ve been around since 2009.) But now that Ustream’s CEO is saying that Invicta is blowing away the video site’s previous audiences for UFC and World Cup events (!?), it’s becoming harder and harder to deny: There is an audience for women’s MMA, and Invicta FC has found it. The only challenge that remains is staying in business, and converting online fan interest into actual money.

If they can pull it off, MMA will be changed forever. If not…the tombstone beckons.

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drevil- January 9, 2013 at 12:05 pm
Isn't it interesting that Invicta is supposedly becoming very popular while the UFC is having a hard time selling tickets to an event headlined by arguably the most popular womens MMA fighter today? Sorry but I'm just not buying it.
NuclearSun- January 8, 2013 at 3:35 pm
The comparison between Invicta viewers and UFC/World Cup isn't stating the fact that Invicta was ONLY shown on Ustream, whereas the UFC/World Cup are shown through other PPV outlets besides Ustream.
Merlin- January 8, 2013 at 3:28 pm
Thank you InvIcta,
Chad can finally watch MMA with his frat bros without that awkward boner
Bam17- January 8, 2013 at 2:35 pm
Invicta put on a great card, stacked with quality fights. I watched this free but will be happy to pay to see more in the future.
dipsetkilla316- January 8, 2013 at 12:23 pm
Father pat bonner
smellypiratehooker- January 8, 2013 at 11:48 am
I didn't bother watching the card. But looking at that picture above, I can only imagine that Namanjunas had to have kept her on the outside with the left jab. War Mrs Fantastic!
2DaDeath- January 8, 2013 at 10:49 am
Fisaco, you say? Well at least it wasn't a fiasco.
Ricardo Guitardo- January 8, 2013 at 10:13 am
Berry might have a chance at winning against that girl
ArmFarmer- January 8, 2013 at 9:35 am
I don't buy it either. A wmma ppv that doesn't feature rousey, cyborg, or even tait... Even if it included all 3 of them I still wouldn't pay money for a wmma event. Unless they all fought each other at the same time.. then it's a maybe.
MorningwoodII- January 8, 2013 at 9:10 am
It's creepy to watch them workout together at the Academy. When he's on top it looks like Barry is cuddling a body pillow.
uzitotinbaby- January 8, 2013 at 9:02 am
Marlo should get a line in every story. Best character in best show ever.
Pen Fifteen- January 8, 2013 at 8:41 am
Yeah, and the reason I didn't have sex with that really hot girl this weekend is because she said my dick was too big, not that I couldn't get an erection after 4 beers. This just proves not that I'm a celibate loser, but rather that tons of women want to have sex with me and just haven't managed to adequately prepare their vaginas for my massive girth. Swear to god.
Alan K- January 8, 2013 at 7:45 am
I find it hard to believe that, considering the other kinds of events they have streamed, that this was the most popular one. Maybe he was just saying that to try and save face with Invicta, especially since they're looking for a TV deal right now.
Fried Taco- January 8, 2013 at 7:36 am
It probably didn't help that Invicta promised at least one nip-slip during the event. Just to bring in the coveted 8th grade viewers.
ReX13- January 8, 2013 at 7:29 am
Best caption of 2013 so far. Someone get on making a trailer for "You've Got Wristlocks", STAT.
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