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So Why Exactly Did That Nu Metal-Lite New UFC Intro Cost Anderson Silva Money to Make?


(Video courtesy of DailyMotion/JMMANow)

You know an intro is questionable at best when it has fans clamouring for more Stemm and a metrosexual gladiator.

Saturday night the UFC debuted its new “Evolution” video montage that will kick off every pay-per-view event for the unforeseeable future, or at least until fans bitch and moan enough that Dana White gets sick of hearing them and gives in and changes it. The concept was good, but superimposing classic UFC moments over top of an industrial CGI set made it look like the outtakes from a dime-a-dozen video game.

Fans have been split on whether or not they like the “upgrade,” but the ones who seem okay with it are the ones who never really cared one way or the other.

Dana revealed last week that the intro cost “an obscene amount of money” to make, but unfortunately the piece of avant-garde visual “art” ended up looking like a hot mess, rather than a Jackson Pollock. Money well spent.

A few observations:

- I wonder how many veins popped out on Ken Shamrock’s head when he saw that he was used prominently in the promo, considering how he is basically living fight-to-fight and paycheck-to-paycheck after losing his lawsuit against Zuffa.

- No Shogun, no Machida, no Frank Shamrock, no Mark Coleman, no Dan Severn and no Dan Henderson, yet we have Lesnar in the video, twice? Seriously?

- Wouldn’t it have been less cheesy to have them appear to be fighting in a Roman colosseum?

- Couldn’t they have forgone Hans Zimmer in favor of someone under the age of 50 who may actually know what MMA is, like say the Dust Brothers.

- Does anyone else get a “Wide World of Sports/SportsCenter vibe from this?

As much as I wasn’t a big fan of the Gladiator, I much prefer the old intro to this new incarnation. Maybe it’s the Pavlovian response I have when I hear the opening bars of Optimus Bellum Domitor and I get pumped up to see fights. The new score just doesn’t have the same effect.

It reminds me of few years back when the Canadian Broadcasting Corporation (CBC) decided to rewrite the theme for it’s historic landmark Saturday night staple, Hockey Night in Canada. Fans were pissed since the original had become a part of the sport’s culture, but they eventually got over it like they do with most things, except new Coke and Obama.

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LoneWolf- February 7, 2012 at 7:17 pm
This is such crap. Even worse it looks like a cheesy knock off of "pit fighter". The old one was way better.
Straste- February 7, 2012 at 1:19 pm
@ArmFarmer Including Brock Lesnar twice IMO they were going for a sort of rise and fall of Brock Lesnar idea. In the context of the theme of the intro, the rise and fall of Brock is a very important one. I see the intro like a "look how far we have come" sort of a statement and these are the figures who were most instrumental in that growth. Brock Lesnar as a single fighter may have had the biggest impact on the growth of the UFC during his time. He brought in the PPV's and he brought mainstream attention to the UFC probably more that any other single fighter ever has. I think the exclusion of Shogun and Henderson is because they are belong more in a PRIDE intro. PRIDE is where they built their legacy and yes I know Hendo was in the UFC before going over to PRIDE. Sevren and Coleman certainly gave a lot to the UFC but I personally don't see them having the impact on the growth of the sport like the fighters shown in the intro. Maybe they could have started with Dan Sevren's UFC 9 Superfight and then had something fall on him and crush him to bits that would have been appropriate in the context of the theme. Keep in mind here I didn't choose these fights I am not even saying I would have chosen all the the same fights had I been the one choosing. I do however see a logic to the fights chosen and the fights that were excluded. Of course part the the logic of exclusion in this case is you just can't have everybody.
NomadRip- February 7, 2012 at 11:17 am
They left out the entire Machida Era, but I liked it for the most part.
ArmFarmer- February 7, 2012 at 9:24 am
@Straste
Why don't you make an intelligent argument for choosing Lesnar vs Herring, which in the grand scheme of things was an extremely insignificant fight, not to mention featuring lesnar twice.. while excluding Henderson, Shogun, Sevren, Coleman, and so many others that had much more of an impact on the sports evolution than Brock ever did. I mean, I don't hate on Brock, but he did jump into this mma stuff at it's peak of popularity, only fought for a few years, and then retired. He had a good run and that hw title is a great addition to his list of accomplishments, and I respect his career, but it was not really significant in the way that the rest of them are.
philoebeddoe- February 7, 2012 at 7:45 am
The WEC intro was pretty cool. Forgot about that.
mcdolph- February 7, 2012 at 7:12 am
the gladiator was a bit crap but this is much worse. the WEC intro was the dogs bollocks - why can'they do somethin like that>
ScarTissue- February 7, 2012 at 6:31 am
So wait..Canadians haven't gotten over Obama yet?
Straste- February 7, 2012 at 3:49 am
This article is the worst. It is so poorly written it makes me angry. It makes me want to stop coming to this site. You know the intro is questionable when some tiny section of whiny internet bloggers post their opinions on it? What kind of logic is that? You apparently fail to even understand the concept of the intro itself or you would not question why they left out a few fights/fighters. Not only can you just not have every fight/fighter you ever wanted shown in a minute but there was a specific logic to who they chose. This intro is about the humble beginnings of the UFC and which fights and fighters through their fights have brought the UFC to where they are. The breaking down of the walls I think is an artist and interesting way to express how the UFC has broken into the mainstream world. One fight at a time the small world that was the UFC was broken open into what it has become. Please stop posting bullshit like this article. If you are going to make an OP piece like this at least have the decency to make an intelligent argument to back up your opinion.
orlandomac- February 6, 2012 at 9:11 pm
I liked the video intro itself but the music was horrible and doesn't flow well into the rest of the intro music.. it definitely had a wide world of sports feel.

Change the music and I think most will forget about the CGI.. also I liked the gladiator intro for the music.. it fit better...
Mofo- February 6, 2012 at 5:22 pm
@Danga - Dude. Opeth this week. Life of Brian last week. I'll never give you a hard time about anything ever again, we Opeth fans gotta stick together. And yes now that I can't do line breaks, fuck it, I'm gonna post separately for my line breaks!
Mofo- February 6, 2012 at 5:20 pm
@MRuss - Again, I can tell you wrote this because there's no joy of writing here, no love of the sport evident; it's just a bitter and uninspired rant. If you're going to rant, get INTO it, talk some real shit! Sell it! You tend to sound like you'd rather be somewhere else.
Mofo- February 6, 2012 at 5:19 pm
I like the concept itself a lot, and I like the execution just fine. The music sounds like a shitty commercial for the Marines, but all sporting events have shitty music. I reeeeeeeally hated the latin music on the old intro, it sounded like it was performed by a drunk hobo and produced on a Commodore 64, and the gladiator putting his skirt on was tedious and dull. I honestly don't believe anyone liked the old intro.
rockhuddy- February 6, 2012 at 4:50 pm
Hans Zimmer is the shit, so... whatever.
TARDO Ortiz- February 6, 2012 at 4:40 pm
WHAT'S IT LIKE BEING SHIT ON CONSTANTLY CAGE POTATO? You guys should all read each others articles before posted them because you guys can't do it on your own. And this is coming from a tard.....

It needs to be brighter If I was a guy in my 40's at a dark bar watching from a distance I imagine I would have a hard time seeing what the hell is going on. Everything is dark and gray, it's not a celebration of mixed martial arts it looks like a shitty apocalypse movie with a bunch of dudes fighting in a warehouse.
McLuvin- February 6, 2012 at 4:25 pm
How could that possibly cost a shitload to make? I'm pretty sure any graphic arts class could do that.
JMass6112- February 6, 2012 at 3:24 pm
Im sorry, but this is the stupidest fucking title. You named the article "So why exactly Did the Nu Metal-lite New UFC into cost Anderson Silva Money to Make." Yet it has nothing to do with the article, It about how you dis-like the intro vid. That like me naming an article "Titties, Beer and Blow Jobs" and all i talk about is the economic issues in Detroit. Don't make up a title then right about something else completely different, that irresponsible journalism
indiana- February 6, 2012 at 3:14 pm
The music is by Hans Zimmer?!
They must have pressured him to make the most forgettable soundtrack ever.
XENOPHON- February 6, 2012 at 2:55 pm
Weak Sauce: It has no thunder to the music to you pumped, and it looks more like a intro to one of those kids video games. Terrible.
Hinarf- February 6, 2012 at 1:37 pm
Yeah ok, but why did it cost him money to make?
BONGTAR- February 6, 2012 at 1:30 pm
it was aiight
Fletch the V Stretch- February 6, 2012 at 12:40 pm
Sadly to say I didn't get to see this on Saturday night but judging from the video it isn't that great and I can't believe they supposedly spent a ton of money.

I would have stuck with real footage and none of the CGI BS... but that is just me. At the end of the day who gives a shit.
HEY- February 6, 2012 at 12:26 pm
OPTIUMS BELLUM DOMITOR 4EVER!!!!!!!!!!
bootystar- February 6, 2012 at 11:55 am
@rophelius, parlez vous les ebonics
IronClad- February 6, 2012 at 11:46 am
That intro is pretty sick. After further review, the crumbly walls and cracking concrete is a bit lame. Not every American viewer needs the ridiculous explosions and collapsing cinder blocks. I will say that I dug how it showcases not only top names in UFC but epic ko's, take downs, slams, subs ect. The music is fitting as its meant to build up these epic battles in the cage. I can handle it if it means prelims on FX and free fights on FOX.
SocraticMethod- February 6, 2012 at 11:44 am
It reminded me of the little video WWE does before their shows start that starts with the black and white old carny day wrestlers squaring off and then goes through a quick "evolution" of the big time wrestlers like Andre the Giant and finishes with the current guys.

http://www.youtube.com/watch?v=c7Hit3pnIfM

Except the WWE's is better.
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