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Spike TV to Air a Nate Marquardt-Flavored ‘F*ck You’ to the UFC on Sunday

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(June 26th will be the perfect day to test out our controversial Caine-Hackman-Marquardt Theory.)

Between the suggestions that Spike TV intentionally buried TUF 13 with its earlier time-slot, Dana White’s complaints about the show’s forcibly-shortened season, and the recent reports that the UFC has been negotiating for a new cable parter (or even a channel of its own), we knew that the relationship between the UFC and Spike wasn’t rock-solid these days. But now we’re entering hateful ex-girlfriend territory. From SBNation (via Fightlinker):

Spike TV announced today a 10-hour marathon on Sunday, June 26th, featuring fight cards with UFC middleweight turned welterweight Nate Marquardt. However, the event runs directly parallel to the Marquardt-headlined live event on Versus, UFC on Versus 4…The event culminates with a re-broadcast of UFC Fight Night 22, which was headlined by Nate Marquardt vs. Rousimar Palhares

Coincidentally, this marathon directly overlaps with a live Marquardt-headlined UFC event on the Versus channel, UFC on Versus 4 from 9 p.m. to 11 p.m. ET. Marquardt faces Rick Story in the main event as part of his welterweight debut…

SB Nation reached out to Spike TV officials for further comment. Specifically, we asked why they would run this marathon to overlap with the UFC’s live show on Versus and why these particular fights of all Marquardt’s UFC fights were selected. “We picked a 10 hour marathon of exciting, hard-hitting , action-packed fights showcasing not only Nate ‘The Great’ – but some of the sport’s biggest names including Anderson Silva and Chael Sonnen,” said David Schwarz, Vice President of Communications at Spike TV.

The ‘UFC Live’ shows on Versus — headlined twice by Jon Jones, and once by Diego Sanchez vs. Martin Kampmann — have seen a steady decline in ratings since their debut. Marquardt vs. Story probably isn’t going to bring viewers out in droves on a Sunday night, and Spike’s upcoming Marquardt-athon could cause just enough confusion to push the Versus audience even lower.

It’s not exactly a move you pull when negotiations are still ongoing; Dana White may have told Spike to go fuck themselves one too many times. The weird part is, there’s little incentive for Spike here except the joy in knowing they screwed with somebody they don’t like. That’s how bad things have gotten, I guess. As they say: Live by the counter-programming, die by the counter-programming.

Cagepotato Comments

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Buster Hyman- June 22, 2011 at 5:46 pm
palhares on spike? sold!
Horsepower- June 22, 2011 at 12:19 pm
@Glad, I was never aware that competing at a college level was "professional".
DangadaDang- June 22, 2011 at 7:50 am
Besides UFC programs I wasn't aware that Spike aired anything but CSI reruns.
Gladheateher- June 22, 2011 at 3:06 am
Pro-Wrestling... those words in conjunction have always bothered me.
The only pro wrestling in my eyes is Olympic and Collegiate.
The_Dead_Cow- June 22, 2011 at 2:54 am
@ Cup Cheick

go to bed old man.
WK- June 21, 2011 at 11:48 pm
I'm not complaining. Once we're done with Spike, we're also done with the pro-wrestling ads they love showing.
Cup Cheick- June 21, 2011 at 10:41 pm

The_Dead_Cow- June 21, 2011 at 10:31 pm
UFC deserves every bit of this, and you know this. They counter program the shit out of anyone. One on Spike for showing these guys what it feels like. It's not as if the UFC wouldn't do it to Spike if they picked up Bellator. So, quick recapp, out one side of the UFC's mouth says "let's grow the sport of MMA", and out the other says "we'll counter program/buy any MMA promotion that might compete with us". All that is ok, but you pack of fucking morons talking shit about Spike for doing what the UFC does everyday is the problem. Grow some sense morons.
frndlylion- June 21, 2011 at 6:26 pm
After having the prelims substituted with cops so many times I hope spike goes bankrupt. You advertise your going to air a show and then substitute it with something lame. I for one do not like being forced to watch a bunch of moronic thugs violating the very laws they are supposed to be upholding.
Spicymeatball- June 21, 2011 at 4:41 pm
Can't wait to not watch 10 hours of Nate Marquardt fights that I've seen on spike for free 20 times over the past 2 years. War Marquardt though hope his wrestling is enough to beat Story.
John A- June 21, 2011 at 4:15 pm
Wow. Spike TV must be run by a bunch of children.
Pen Fifteen- June 21, 2011 at 3:49 pm
I agree with everyone else, Spike is a pretty shit channel outside of UFC programs. I guess I also enjoy their reruns of Steven Seagal movies too.
Gladheateher- June 21, 2011 at 2:19 pm
Fuck Spike. I hate their programming outside of aired UFC content.
I dont give a shit aobut "1000 ways to die" fake ass Imapact wrassling or whos a more deadlier warrior; Barbarian vs. Zulu.
If i want to see real combat like American Viking vs Mexican revolutionary, I watch Brock get shit canned by Cain.
Cup Cheick- June 21, 2011 at 2:11 pm
Yea, I think they will have about 1000 ads to point the ignorant in the right direction. Aside from UFC what the fuck is on Spike? I would think they have a lot to lose. We may be digging too deep into this...
munche- June 21, 2011 at 1:21 pm
Um, I would be willing to put money on the fact that this marathon will be littered with commercials for the UFC on Versus event
CrushCo- June 21, 2011 at 1:20 pm
They're going to Marquardt Zuffa into a living death!
Stak40- June 21, 2011 at 1:12 pm
Smart-confusing casual fans by having a marquardt marathon.
Stupid-blocking 10 hours of air time for a fucking marquardt marathon.
Fried Taco- June 21, 2011 at 1:10 pm
It would be hilarious if Spike gets higher ratings that Versus.
Crap Factory- June 21, 2011 at 12:57 pm
Kind of good for both sides I guess. Glad Spike is screwing with the "Superpower UFC", and good for the UFC to get their own network. Win/win if you ask me.