Remember last year when a pirate hacked the San Francisco Chronicle’s website and got a link to his illegal UFC 121 stream stickied on the top of the main page for the newspaper’s website?
Well it looks like a fellow stream hawker one-upped his SFC advertising cohort.
According to a cease and desist letter sent to Google on December 10, 2010 by MiMTiD Corporation acting on behalf of Zuffa, the owner of WatchUFCVideos.com was a bit more industrious.
According to the document, he employed the services of the pay-per-click advertising services Google Syndication, Google Doubleclick, ?atdmt.com, doubleclick.net, fastclick.net, linksynergy.com and overture.com to promote his non-licensed paid stream for UFC 124 on various websites Google paired his site with using its "super secret algorithm." He would have gotten away with it too, if it weren’t for the UFC’s pesky broadcast partner Spike TV whose site was the most prominent one watchufcvideos.com’s ad appeared on.
(Nobody said that crooks are smart — especially not the ones who get caught.)
Apparently the ad for the streaming site stayed on the sidebar of Spike.com’s "UFC" page for days leading up to UFC 124, prompting MiMTiD Corp. to name the website as one of the infringing parties in the cease and desist letter addressed to Google, despite the infraction being the fault of their ad service.
To be a fly on the wall in Dana’s office when he logged into Spike.com that week to check out what kind of coverage they were giving the Koscheck-St-Pierre fight that was built up over the course of TUF 12 filming. There’s a very good chance it ended with a new door being ordered and a drywaller being called in.