We’ve been waiting for the UFC to tell us what the importance of the Randy Couture-Mark Coleman main event at UFC 109 really is.  Finally, the wait is over.  To the untrained eye it might just look like two MMA dinosaurs going at it because neither of them has anything better to do, but that’s far too simplistic.  Really, this fight is happening now because it didn’t happen back when both guys had hair and you could still become a UFC champ by beating up fat dudes who wore shirts into the Octagon.  But beyond that, Dana White explains that Couture wants to win because he’s a competitor and winning is better than losing, as a rule, but "as far as livelihood and career, Mark Coleman needs this win a lot worse than Randy Couture does."

Translation?  Couture has a little money saved, as well as some other sources of income, but Coleman is broke as a joke and needs this paycheck bad.  Cue the close-up of Coleman looking old and haggard, juxtapose it with clips from his dominant, extremely well-muscled youth, and then close with DW suggesting that Coleman’s fourteen-year career has all been preamble to this fight, intoning, "if he can go in there and beat Randy Couture, wow, holy [expletive], Mark Coleman’s back."

And scene.  That’s how you cut a promo, people.  And, just in case you’re curious, this is how you deal with a frustrating loss…

Tough guys hurt too, you guys.  Oh, yes they do.