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Strikeforce Diaz vs. Cyborg Attendance, Live Gate and Salaries

("Guess who can afford a new car now motherfuckers?")

The California State Athletic Commission released the salary, attendance and live gate figures today for last weekend’s Strikeforce: Diaz vs. Cyborg event that was held at the HP Pavilion in San Jose Saturday night.

Topping the list of money earners for the event was Strikeforce welterweight champion Nick Diaz who made $150,000 followed by middleweight champ Ronaldo "Jacare" Souza who earned $85,000. The pair took home a combined $235,000 — more than half of the disclosed $463,500 payroll for the show, whose live gate amounted to $533,214.50.

Attendance for the show topped off at 9,059, with 8,817 of those being paid attendees and 231 who received comped tickets from the promotion.

To give a better idea of what those numbers mean, UFC 125, which generated the second lowest number of total ticket sales of any numbered UFC event, took place on January 1 in Las Vegas and attracted 12,874 attendees, generating a $2.17 million live gate from 6,978 12,874 tickets sold (5,896 were comped). Thiago Silva ($110,000) topped the reported $872,000 payroll for that show followed closely by UFC lightweight champion Frankie Edgar ($102,000).

Strikeforce: Diaz vs. Cyborg
Saturday, January 29, 2010
HP Pavilion
San Jose, California

Live Gate: $533,214.50
Total Payroll: $463,500
Total Attendance: 9,059
Total Paid Attendance: 8,817

Champ Nick Diaz: $150,000 (no win bonus)
def. Evangelista "Cyborg" Santos: $20,000

Champ Ronaldo "Jacare" Souza: $85,000 ($15,000 win bonus)
def. Robbie Lawler : $65,000

Herschel Walker: $5,000 (no win bonus)
def. Scott Carson: $5,000

Roger Gracie: $75,000 (no win bonus)
def. Trevor Prangley: $30,000

Nate Moore: $4,000 ($2,000 win bonus)
def. Nathan Coy: $3,000

Isaiah Hill: $3,000 ($1,500 win bonus)
def. Bobby Stack: $1,500

Ron Keslar: $3,000 ($1,500 win bonus)
def. Eric Lawson: $1,500

Germaine de Randamie: $3,000 ($1,000 win bonus)
def. Stephanie Webber: $1,000

James Terry: $3,000 ($1,500 win bonus)
def. Lucas Gamaza: $1,500

Jenna Castillo: $3,000 ($1,500 win bonus)
def. Charlene Gellner: $1,000

*these numbers do not include non-disclosed "back room bonuses."

Cagepotato Comments

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Jason Statham- September 18, 2011 at 9:30 pm
this is just nonsense, why there must be fine? especially for herschel walker.
herschel walker workout
ccman- February 1, 2011 at 8:55 am
Valid point knuckle, which could lead to a short by showtime. Doubtful since they probably stipulate fights not time.

Since I've now slept:
Ticketmaster pulls 10-15% off the top automatically.
Few venues offer concessions anymore since they are all done by contract now with the venue pulling 40%.
If everyone bought a shirt 10k at 45.00 is 450k but sf at best gets 15% off retail sales and no way everyone bought one but for giggles say 70k being generous again.
Hp is a live nation venue so they own 30% of gate, concession, and a small piece of sf retail. But does cover security and power. See how they saved there?
Sf has to pay for all marketing off showtime who barely ever announces fights, dunno mike russel will have to say what they paid cp to embed the card as a backdrop for 2 weeks.
Honestly, I think they are broke or living show to show at best. Probably living off the days when they never topped 20k to anyone but shamrock and stayed local. No way is there a war fund floating. Production companies barely make it normally, I think the hw gp is going to be a swan song, you have at least 5 fighters over 150k in it and looking to put 2 fights a night using them? What's fedor pulling? Overeem? AA is over 100, werdum has to be now, barnett was always over priced, rogers has headlined 2x now. His price had to skyrocket.... seriously the numbers fail.
knucklesamitch- February 1, 2011 at 6:52 am
Fights are fights...So I watch Strikeforce the same as I watch UFC, and anything they put on HDNet, but the thing that always bothers me about Strikeforce is their shitty production, and the idea that they do not account whatsoever for quick fights. The event on Saturday was supposed to last for 2 ½ hours, yet it was off the air in slightly over 1½ hours. Something just doesn't seem right about that.
NinjaVanish- January 31, 2011 at 11:43 pm
And people bitch that the UFC dosent pay its undercard fighters, I would be fucking pissed to be fighting undercard on strikeforce
dranokills- January 31, 2011 at 10:20 pm
"Fighters have to be paid realistic figures in order to make any sort of profit."
haha, well Bluerinosg they obviously have no grasp on that, just look at Nick Diaz, he got paid 150k to beat another can and then be the posterboy for idiotic behavior.
This is why Nick better keep his ass in strikeforce, he sure as hell isn't worth close to that kinda money in the UFC.
On a lighter note I sure Nick can now afford to replace that piece of shit car he was complaining about, I am soooo worried about that.
Spicymeatball- January 31, 2011 at 9:30 pm
So Nick Diaz, Souza, Jacare, and Lawler all made as much or more than Strikeforce made on the Live Gate. That's pretty shitty.
Mike Russell- January 31, 2011 at 9:10 pm
ghostboner- January 31, 2011 at 6:11 pm
Ya well Affliction "planned" on being around for Fedor vs Barnett, too... Unless they have some amazingly sweet ad money coming in I don't see how they're profitable. And considering they're on Showtime, which is not shown in public (sports bars), I doubt their ad revenues are too impressive. Someone start working on a eulogy.
Smitty- January 31, 2011 at 5:39 pm
They're obviously getting money from SOMEWHERE. They got "the best heavyweight tournament EVER" coming up pretty soon. With plans of it not being finished till the end of the year or so. So, they plan on being around for a while. Was Scott Coker friends with that Lee cat back in the day????
twoleftfeet- January 31, 2011 at 5:11 pm

Does he still sell his frozen apps.? Thanks for the info on strikforces deal with showtime. Kinda scary as I like strikefroce and want them to stick around.
MKO- January 31, 2011 at 5:08 pm
Shit, Walker is still getting paid by the UFL.
ccman- January 31, 2011 at 5:05 pm
So basically total revenue stream even assuming 200k from sponsors which for this type of 1 night production they make before expenses 1.4?

If they clear 80k total I'm shocked. The company makes what they paid gracie and still have to pay normal operating expenses.... I hear a toilet flushing
RwilsonR- January 31, 2011 at 5:03 pm
@ MRuss - thanks for the info. That actually makes me like him even more. It is hard to say he isn't serious about this sport or competing if he does that. He is 48, and may never do anything special in MMA, but strange guy or not, he seems to be a fan like the rest of us and has the balls to step in the cage.
cecils_pupils- January 31, 2011 at 4:55 pm
Nick ain't gonna make that kinda money in UFC. No way, no how. Best to stay where you are at Nicholas, maybe make some of that boxing moolah on the side.
Fried Taco- January 31, 2011 at 4:30 pm
Cristiane gave Evangelista a "back room bonus" up the ass for getting caught in that arm bar.
Mike Russell- January 31, 2011 at 4:24 pm
 IIRC, Showtime pays them $700,000 for programming rights. When you factor in venue rental, advertising and salaries of employees, there likely isn't a hell of a lot left over, especially when they aren't holding major events every month.
ccman- January 31, 2011 at 4:23 pm
Shit they were even banking on the cyborg hoping casual fans might think its the husband. I realize I'm rough on sf, but they feed me criticism. I also realize for a long time the ufc ran in deficite but they were backed by billionaires. Every ounce of personal business sense screams at these promotions.
ccman- January 31, 2011 at 4:14 pm
87% payroll?

Exactly how long do you hink they can hold out? They begged shotime to keep em, no cbs commercial revenue, sponsorships can't possibly cover production and production salaries, m-1 you know somehow owns a piece and since not on ppv not sure how they promote a channel not offered in central or eastern europe where they have any influence.

And this one was in their stronghold with their most marketable fighter. Please don't say fedor.. please don't, he's never been marketable mainstream.
Bluerinosg- January 31, 2011 at 3:50 pm
What the fuck are you talking about? Its his 2nd MMA fight of all time hes lucky hes getting paid anymore more than $200 to fight with no win bonus. Just because he was a famous football star does NOT means he needs to be paid a ton. That train of thought is why Elite XC and Affliction went crumbling down. Fighters have to be paid realistic figures in order to make any sort of profit.
Mike Russell- January 31, 2011 at 3:49 pm
 Walker donates his salary to charity. He owns a business and has a ton of money from his football days so he says he doesn't need the cash he earns from fighting.
DangadaDang- January 31, 2011 at 3:48 pm
Man, Diaz really needs to let those puppies out more, they're lookin pretty pasty.
twoleftfeet- January 31, 2011 at 3:42 pm

my guess is that walker cares more about competing than the money. he also seems to be a fame whore.
mahlbawlz- January 31, 2011 at 3:40 pm
Roger gets 75k? Guess he's getting the next crack at LHW title. That fool is the tits.
dwmwtv- January 31, 2011 at 3:31 pm
I guess Cristiane isn't the only one screwing Evangelista.
RwilsonR- January 31, 2011 at 3:28 pm
For the amount of press he gets, Walker is underpaid.