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Strikeforce On The Peacock

The network TV deal beast was recently conquered by EliteXC when they signed up with CBS for a four-event deal and now their frequent co-promoter, Strikeforce, is following in their footsteps. The California-based company is reportedly ready to sign with one-time UFC possibility, NBC. MMAJunkie says a formal announcement could be made in the next week, though it should be noted that the head cheeses over at Strikeforce have yet to comment. For now, we’ll take “no news” as “good news.”

It’s also possible that Strikeforce may air an event on NBC even before EliteXC goes up – possibly airing a highlight show in April. The highlight shows are popular these days, from Spike TV’s treatment of some UFC events, PRIDE on FOX Sports, to the IFL’s Best Of’s. Time slot would be key for Strikeforce, especially if they start airing live events.

The program will likely air on late Saturday nights (early Sunday mornings) either immediately after or soon after the hit NBC series, “Saturday Night Live.”

Although unconfirmed, there’s speculation that the deal could possibly lead to live or, at the very least, tape-delayed Strikeforce events airing on NBC. However, other than the weekly highlights show, few other details of the deal are known at the time.

What goes hand-in-hand more than “SNL” and “MMA”? Exactly. Seems like they’d pick a better lead-in – say something other than a ratings-challenged show that jumped the shark back in the 90′s. But enough bitchin’ about that.

If this goes through, it means that two organizations have now wrapped up network TV deals and the UFC is still without a network home. Not sure where the phantom FOX deal stands, but this has to be eating Dana White’s ass.

Props to Strikeforce. They’ve signed some quality guys and probably gave away their fight footage rights for peanuts. The report says this will be a weekly TV slot which is a UFC-style approach, and one that could push the organization to new heights. Plus, the Showtime deal still exists for both Strikeforce and EliteXC and those shows continue to perform well. Suck on that, Dana.

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rheindog- March 13, 2008 at 2:42 am
If all the deal is a time buy, then it's not that big of a deal unless it's hugely popular.. which i doubt because even the ufc highlight shows get lie .7 max on primetime hours. I think they are just looking for exposure, hopefully they will get some good fights together.