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[VIDEO] Antonio Rodrigo Nogueira. Gangnam Style. Lotion. Pineapples. Spray Tans. I Don’t Even Know.


(Props to FightersOnly for the find.) 

In the filmmaking/advertising business, the most common phrase you will hear is “Hey kid, if you want to make it anywhere you WILL get in this van.” But the second most common thing you will hear is to “show, not tell” — which oddly enough, normally precedes the first saying. So it is perhaps a testament to the people working in the Brazilian sector of Honda’s marketing department that they were able to convey so much in their new 45 second ad despite the fact that I couldn’t understand a goddamned word that was being said.

Seriously, this video has everything. Antonio Rodrigo Nogueira rubbing lotion on his gloves. NO I DON’T KNOW WHY. Antonio Rodrigo Nogueira eating a pineapple and dancing Gangnam style, then getting a spray tan. AGAIN, NO IDEA. Yet at the end of the day, the message is clear: HONDA GOOD. HONDA GET WOMAN. And being that it’s Brazilian, the ad also makes sure to squeeze in a few seconds of said women engaging in a pose-off whilst flames shoot out of some giant mechanical ring in the background. Did I not mention that this video has everything?

After the jump: A completely unrelated video that proves the superiority of Brazilian television once and for all. Again, it’s probably better if you just go in blind for this one.

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Hits & Chicks: Attacking That Last Shred of Dignity


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This, believe it or not, is an actual ad for Elite XC and Showtime boxing put together by the clever jerks over at Showtime Sports. I like to think that the moment the song “Hits & Chicks” was written, somewhere Glenn Danzig suddenly felt like killing himself, even more than usual, and he didn’t know why. I also like to think that after the song was set to this video montage of both hits and chicks, one of the advertising executives at Showtime watched it and said, “I don’t know, you think it’s too subtle?”

That’s when they added the phrase “Jugs and Pugs.” Just because they wanted to make sure that they were reaching the all-important ‘morons aged 14-54′ demographic. And here we were thinking that Elite XC wasn’t doing enough to promote this event.

Is it too much to hope that “Busted Ears, Bodacious Boobs” will become Elite XC’s new tagline?

(Props: Bloody Elbow)

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