(Warning: The Danascowl has appeared. Brace for impact. / Photo via Getty)
By Mike Fagan
They say pimping ain’t easy, and that’s probably true for promoting too. (There’s a whole host of other uncomfortable comparisons to be made between the two professions as well.) Pimping is probably a lot harder when you constantly denigrate your talent. “Yeah, Mary? She makes a weird squealing noise when you bang her. But hey, it’s your money.” Yet, that’s exactly what UFC president Dana White does. Here are the top ten instances of Dana White burying his own fighters.
Honorable Mention: Antonio Silva
The UFC buried him. Literally.
10. (Tie) Kenny Florian and Nate Marquardt
Kenny Florian and Nate Marquardt are two very different people. Where Florian is a suave, dark-haired Massachusetts lifer, Marquardt is a ginger mountain man who made sure to list himself first and foremost as a Christian on his Twitter bio. They have one thing in common though: Dana White called them both chokers.
Nate Marquardt lost a close fight to Yushin Okami at UFC 122. Okami was 9-2 in the UFC heading into the fight, and would go on to fight Anderson Silva for the title in his next appearance. That didn’t stop Dana White from calling Marquardt a choker and blasting the Greg Jackson-led corner (more on him in a bit!) for telling Marquardt he was leading on points.
As for Florian, White said he didn’t want to “take anything away from Gray Maynard” and wasn’t “bad-mouthing” or “trying to disrespect” Florian after UFC 118. But that’s exactly what he did when he said Florian “chokes in big fights” before reducing his performance to standing and staring at Maynard. Florian’s five UFC losses came to Diego Sanchez, Sean Sherk, B.J. Penn, Maynard, and Jose Aldo — all champions or title challengers. Maybe, just maybe, the overachieving Florian just wasn’t on their level?
9. Jose Aldo