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Tag: Bellator reality show

Randy Couture Signs Multi-Year Deal With Spike TV, Will Appear as a Coach on Bellator’s Reality Series


(Bellator’s new MMA competition show unveils its wrestling coach and “swag advisor.” / Photo via Getty)

UFC legend Randy Couture — who helped usher the UFC into the mainstream as a coach on the first season of The Ultimate Fighter in 2005 — will be returning to his Spike TV stomping grounds this year. Except this time, it’ll be in the service of a different MMA promotion looking to build their own brand on the guy-centric cable channel. No, this is not going to sit well with You Know Who. SI.com’s Loretta Hunt has the details:

SI.com has confirmed through multiple sources that UFC Hall of Famer Randy Couture has signed into a multi-year deal with Spike TV, a property of Viacom, to appear in multiple projects for the cable channel, as well as other possible ventures within the media conglomerate’s family of networks.

As a part of the multi-faceted agreement, Couture’s first role will be as a coach in the forthcoming Bellator MMA reality series, which begins shooting in February and airs later this year.

Spike TV will unveil this industry-shifting announcement on Feb. 5 during a press conference in Los Angeles, where Couture and Spike TV president Kevin Kay will discuss details of the agreement and what the 49-year-old retired fighter’s role will be on the Bellator series and possibly other Spike-broadcasted projects. The series is expected to feature a number of current and up-and-coming Bellator fighters.

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