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Tag: BJ Santiago

The AFL Is Financed by Fairy Dust, Gypsy Tears

AFL BJ Santiago MMA
(Sean McClure, Jon Hatton and B.J. Santiago of the AFL: the dumbasses in question. Photo courtesy of

Okay, you want to talk delusional? Then read this wild-ass profile of William “BJ” Santiago, CEO of the American Fight League, that was recently dug up by MMA Payout. You may remember the AFL as the upstart Kentucky-based fight club that just signed Tara LaRosa to a monumental $500,000+ four-fight deal, as well as ex pro-wrestler Bobby Lashley and possibly Kim Couture. Anyway, Santiago has big, big dreams, and doesn’t foresee any difficulties in paying for them. Witness:

In its first year, the group forecasts revenues between $15 million and $20 million. By 2009, the AFL plans to double those revenues. The group will have events in 12 to 15 states this year. Within two years, there will be an AFL event taking place every week somewhere in the country.

Both Santiago and Hatton attribute this success [Ed. note: you mean *will* attribute this *projected* success?] to the organization’s pursuit of two unique agendas: a minor league or grassroots style professional circuit and a positive public image campaign…

Veteran, credentialed fighters will tour throughout the country in any of the 33 states where fighting is legalized. Rankings, as well as matches, are determined based on earned points, with fighters also competing for a predetermined purse…

Amateurs and pro-rookies are given an opportunity to prove their worth in the grass roots system. This local or “farm” system allows fighters to gain experience and reputation based on a point system. Such a platform allows fighters to move up in the sport, Hatton said.

Let’s skip ahead a bit because the details only get more convoluted from there. Hey guys, how about other revenue streams?