(Sub Scott Coker in for Mase and Dana White in for Diddy and you’ll have a winning formula, guaranteed.)

If there’s anything MMA history has shown, it’s that to be a successful promotion, you need to have a hype man. That’s why some promotions never make it past the plateau of mediocrity they are stuck on.

Don’t believe me? Check out the evidence.

Before Zuffa purchased the UFC back in 2001, the company really didn’t have a face like professional wrestling and boxing did with Vince McMahon and Don King, which is what was holding the promotion back from mainstream success.

Reinventing himself with a Headblade, a vintage t-shirt and a “Do you want to be a fucking fighter?” speech, a bell boy-turned-boxercise instructor from Boston  cracked the code giving MMA promoters the formula for how to be successful: reinvent yourself and become a bigger enigma than your fighters or your promotion.

The break down of how The Baldfather became THE quintessential MMA promoter in the game is after the jump.