14 Sep 2008 21:00:17 PM
Gary Shaw Doesn’t See This Affliction/Golden Boy Thing Working Out, Blames MMA Fan “Cult”

(Still waiting on that Affliction tracksuit.)
Former Elite XC honcho Gary Shaw dropped by Steve Cofield’s radio show to discuss the Affliction/Golden Boy partnership — something he is actually uniquely qualified to do as one of the few people who has experience promoting boxing and MMA with varying levels of success. His forecast for the partnership’s chances was grim, to say the least, and he doesn’t think much of Affliction’s plan to get into the boxing apparel biz, either:
Golden Boy’s doing a very good job in boxing. There’s nobody there who knows MMA. …I don’t think it’s going to work out… They’re talking about Affliction doing all the boxing gear, and I was looking around the room while they were doing the press conference, there wasn’t one person in the whole press conference wearing anything of a shirt, hat, or pants, having to do with boxing. And if you go to an MMA event, it’s a lifestyle, everybody’s in MMA clothing. And I think it’s going to be a lesson to both. I think they’re in for some surprises.
I don’t think they can build the market. I think it’s a good t-shirt. I love their line. I like all their MMA stuff. But boxing people, they come to an event, it’s not a lifestyle. The next day they’re not training. A lot of people in MMA train. It’s a cult, it’s a lifestyle, it’s different. They’ll learn.
If you’re wondering whether Gary Shaw’s doom and gloom attitude regarding the “cult” of MMA might be due in part to his failed attempts at trying to get them to believe any manner of bullshit, you just may be on to something. The frosty reception he got from fans, journalists, and other promoters seems to have had a lasting effect on Shaw’s fragile psyche:
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