(Why there’s no Hallmark card-esque recording of Buffer shouting his trademarked catchphrase when you open the front cover is beyond me.)
By Jason Moles
From prologue to epilogue, It’s Time! My 360° View of the UFC is a highly entertaining story of BSC: Balls, Skill, and Confidence. From his early childhood in Pennsylvania to his global fame as “The Veteran Voice of the Octagon,” Bruce Buffer‘s success is a direct result of those three things. Without that braggadocious trifecta, I can’t imagine we’d enjoy the same high-octane fighter introductions we do now. Between the hardback covers, you’re treated to an inside look at how Buffer was first introduced to the UFC, what happened when he realized he had a long, lost half-brother who turned out to be famed boxing announcer Michael Buffer, and the brawls that happened outside of the Octagon.
Most fight fans will pick up a copy of this book for one of two reasons, either because they’re a huge Bruce Buffer fan, or they have a particular fondness for any and all backstage dirt and behind-the-scenes access they can get, such as the time Bruce threatened to “beat the living hell” out of a fan. (That’s on page 183, by the way.) If you happen to fit into both categories, boy are you in luck. Buffer’s storytelling style, combined with the fact that you can’t help but read every word in his famous voice, is reminiscent of throwing back a few cold ones with an old friend as you catch up on the highlights of life since you last saw one another.
Of the two dozen chapters, five are dedicated to fighters, one to UFC President Dana White, and one to all the girls he’s loved before. The rest of the autobiography covers his family, early career, what it’s like to be the VVotO™ in general. While I can appreciate Buffer’s desire to communicate his deep love for his family and close friends, I was more excited to hear about the infamous brawl involving Tito Ortiz and Lee Murray and what it was like to find kickboxer Pat Smith “on his knees, tearing up and making sounds like a wounded banshee” after being cold-cocked upon exiting the elevator by one of Tank Abbott’s