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Tag: Budweiser

Silva and Seagal Are “On Deadly Ground” (*rimshot*) in New Budweiser Commercial

Nathan “The12ozCurls” Smith

With recent events involving a UFC fighter and alcohol grabbing the spotlight, we at CP figured we’d lighten the mood a tad with this new Budweiser commercial. From a stare down between Anderson Silva and Steven Seagal to Lyoto Machida making a cameo as he flees the scene, this commercial has it all. When I say it has it all, I mean they also mixed in a midget little person as well as Bruce Buffer and Dan Miragliotta. Much to the surprise of Chael Sonnen (because, we assume, he was unaware that the country has such technological advances like television), it has been rumored that the commercial will only air in Brazil.


Videos: Anderson Silva Smashes Stuff in the Name of Budweiser

Slow-motion destruction — always a good time. Here’s UFC middleweight champion Anderson Silva doing what he does best in a pair of new ads for Budweiser Brasil. Please, keep your can-crushing jokes to yourself.

The Bud campaign is just one of several high-profile sponsorships that Andy has landed recently, including deals with Burger King and Nike. After the jump, Anderson Silva’s first “viral video” for Nike. Man, are Brazilian copy-writers lazy or what?


Tuesday Morning Link Dump

Roger Huerta Tim Sylvia UFC MMA
(Wait, so if he isn’t banging Patrcyja, who is he banging? Uh oh.)

Grab a cup of coffee and settle in…

— UFC ring girl Arianny Celeste gets a crash course in BJJ. Yes, it’s hot. (MMA Rated)

— Nate Diaz vs. Josh Neer is the official headlining bout of the next UFC Fight Night (September 17th, Omaha); Mac Danzig, Clay Guida, Houston Alexander, Joe Lauzon, and Ed Herman are also on the card. Not sure what Neer has done to deserve a main event spot, but hey, Joe Silva works in mysterious ways. (

— In one of the preview videos on the official “Seek and Destroy” website, Dana White says Roger Huerta and Kenny Florian “have hearts the size of Tito’s fuckin’ head.” (

— Contrary to previous horrified speculation, Tim Sylvia is not banging Patrcyja Mikula. (MMAyou)

— Come on, you knew that Affliction wasn’t just going to use a regular ring for their totally Xtreme debut event. (BloodyElbow)

Frank Trigg’s next fight will be against Makoto Takimoto (4-4) at Sengoku IV, which goes down August 24th in Saitama, Japan. (Nightmare of Battle)

— Edith Labelle adores The Notebook, has a Yorkie named Chico, and burps very loudly when she’s alone. And knowing is half the battle. (Men’s Fitness)

— The Association of Boxing Commissions was just kidding about their changes to the Unified Rules of MMA. (Fightlinker)

— Security-tape beating of the day: pizza shop employee vs. robber = large FAIL with double anchovies. (Holy Taco)

Budweiser is now owned by foreigners. (Wall Street Fighter)


So Long, Mickey’s Big Mouth

(Pour one out…)

It’s kind of sad that it’s taken this long for the UFC to get a non-malt-liquor beer sponsor. But after years spent presenting Rock Paper Scissors tournaments, the Phoenix Suns’ official blog, the New Jersey State Barbecue Championship, and countless games of Beirut, Bud Light has decided that the UFC is finally respectable enough to bear its name. From today’s press release on

COLUMBUS, Ohio (Feb. 28, 2008) – This spring, millions of Ultimate Fighting Championship® fans will see a new heavyweight take the center of the Octagon™. Today Anheuser-Busch and UFC® announced that Bud Light, the world’s best-selling beer, will become the new exclusive beer sponsor for the UFC.

Bud Light’s three-year deal with Zuffa, LLC, owner of the UFC brand, makes the American-style light lager with superior drinkability the exclusive beer sponsor of the UFC – the world’s premier mixed martial arts organization…

“Landing Anheuser-Busch and Bud Light is huge for us, our fighters and especially our fans,” said Dana White, UFC president. “We’ve got the number one selling beer in the world and one of the top marketers in all of sports as our sponsor. If our TV ratings, pay-per-view buys and venue sell-outs weren’t enough, this definitely cements UFC as a major player in sports business.”

So, starting with UFC 84 in May, the Bud Light logo will be in the center of the Octagon and on the vertical bumpers, and will be featured during press conferences and weigh-ins. It will also be the presenting sponsor for two UFC pay-per-view events per year. And beginning June 1, Bud Light will also be the official beer sponsor of World Extreme Cagefighting events on VERSUS.

Update: An source who wishes to remain anonymous has revealed to CagePotato that EliteXC has just locked down Coca-Cola to sponsor its live events on CBS, and that an enraged Dana White has killed two people in his office. We’ll keep you posted on this shocking turn of events…


This Bud’s For UFC

(It was either this or a picture of a beer bottle.)

Just two weeks after the UFC debuted its first big-name sponsor, with Harley Davidson taking the center of the Octagon at “Nemesis,” MMAPayout reports that a sponsorship deal with Budweiser may be close to being finalized. From Adam Swift’s report:

Negotiations reportedly began as part of the UFC’s negotiations with CBS. Once the CBS deal stalled, conversations continued between the UFC, Budweiser, and Spike TV…UFC President Dana White has been adamant in recent media appearances that the company is on the verge of landing several blue chip sponsors. Budweiser, on the heels of Harley-Davidson, would certainly fit that bill and silence much of the criticism directed at the UFC for its failure to lure mainstream sponsors.

The collapse of the CBS deal is a gut-shot, to be sure, but a sponsorship from the King of Beers would be a fantastic consolation prize, considering that the UFC will remain ghettoized to some extent as long as its biggest sponsors are Xyience and Mickey’s Malt Liquor. It’s understandable that large corporations would want to take a wait-and-see approach when it comes to associating themselves with blood-sports, but there’s no denying the UFC’s reach among young men. On the other side of the coin, a Bud sponsor in the UFC’s corner would probably give them more juice the next time they try to negotiate with a television network. As the biggest name in MMA, the UFC deserves Budweiser. Let EliteXC have Mickey’s Big Mouth. As for the IFL? We’re thinking Natty Light.

By the way, those Bud girls at the top of this post may look hot now, but in 20 years they’ll look like this: