(Undercard fighter or ESPN personality? – it’s a surprisingly difficult game. Photo courtesy of Stuart Scott’s Twitter.)
CP staff writers Jared Jones and Seth Falvo have a few bones to pick with this weekend’s UFC 175: Weidman vs. Machida card. Mainly, its non-existent advertising, lack of good underdog bets, and blatant bait-and-switch tactics regarding its FS1 prelims. Read along to understand what it’s like to watch two grown-ass men slowly march down the path of insanity.
Al Bundy gifs will reign.
Despite being just one day out from the biggest UFC event of the summer, the hype surrounding this card seems non-existent. Have you even seen an advertisement for this event that didn’t take place during a lesser UFC card? The UFC can’t possibly believe that this is adequate advertising…can they?
SF: Buddy, I haven’t seen a single advertisement for this card, period. What, did you really think I’d be one of the nine people who watched UFC Ultimate Step to This Never Back Down: Live from New Zealand?
As for whether or not this is adequate advertising, you’re missing the point entirely. The public isn’t burnt out from a lack of advertising efforts, they’re burnt out from constant exposure to generic cards composed of completely meaningless fights.
JJ: I already touched on the complete lack of advertising for this card in my UFC 175 fight hype article on Wednesday, so I’ll (try to) be brief. While I’d personally rather see no advertising at all for a UFC event than be repeatedly subjected to the music of Linkin Park, I must admit that the UFC’s decision to not advertise a card with two title fights (two!) is a bit puzzling. I mean, sure, one of them is a Japanese freak show-level squash match, but still, UFC 175 has a lot more to offer from a marketing standpoint than several cards prior.
Honestly, I’m starting to thinking Dana’s barely beneath the surface hatred for MMA fans with discernable taste is starting to affect his business decisions. He’s gone from trying to convince us that every fight is of the same quality, no matter how blatant a lie he must craft, to simply trolling us with his “Fuck You, Take It” understanding of how to advertise his product. “You say no one cares about little flyweights? Beat them over the head with ads. A double title fight card? PULL ALL SPONSORS.”
My point is, the UFC no longer cares about advertising, because they no longer care about the quality of the cards they expect us to pay $60 for. They’re just going to keep doing their thing while reiterating that business is in fact “booming” and barely pausing to consider that their customers might actually be right every now and again. It’s a brilliant business strategy if you’ve never learned a thing about how a business is run.
This has gotten off to a depressing start.