counter-programming

("Stay...off...my...LAWN!" Photo courtesy of Fighters.com)

While Strikeforce is still locking down fights for their November 7th "Fedor vs. Rogers" card, the UFC already has their plans finalized. In an effort to draw eyes away from the World's Greatest Heavyweight, Spike TV will be airing a two-hour special at 9 p.m. ET/PT called "UFC Main Events." The lineup will include:

- Randy Couture vs. Antonio Rodrigo Nogueira from UFC 102
- Vitor Belfort vs. Rich Franklin from UFC 103
- BJ Penn vs. Kenny Florian from UFC 101
- Forrest Griffin vs. Anderson Silva from UFC 101

None of these fights have ever been seen on basic cable, which is good news for those of you who haven't had the time or money to keep up with the UFC's recent pay-per-view broadcasts. But while previous viewership battles between the UFC and Strikeforce haven't always been held on level playing fields, the UFC will now be putting some of its best product on Spike to compete with a potentially massive audience on CBS. Tables, they turn sometimes. We're about to find out how strong the UFC brand really is...

(Time to earn that thing, Effy. Photo courtesy of MMA Frenzy.)

In what will hopefully become a recurring trend, the UFC has decided to air a two-hour commercial-free telecast of UFC 103's undercard on Spike TV as a lead-in to the pay-per-view card, according to the OC Register. And why are we being treated to such generosity? Well, MMA-hater Floyd Mayweather Jr. is fighting Juan Manuel Marquez on the same night, and Dana White wants to be a pain in their asses. That's good enough for us. It's only a matter of time before the UFC begins counter-programming NBA playoff games and presidential addresses.

UFC 103, which will be headlined by Rich Franklin vs. Vitor Belfort, and also features Mirko Cro Cop vs. Junior Dos Santos, Mike Swick vs. Martin Kampmann, and Josh Koscheck vs. Frank Trigg, has a whopping eight fights scheduled for the undercard. It's hard to imagine all of them will make the broadcast, but we could be seeing the returns of Vladimir Matyushenko and Dan Lauzon, the Octagon debut of Paul Daley, and Efrain Escudero's first fight since winning TUF 8's lightweight trophy. UFC 103's full lineup is after the jump.

(In the edited-for cable version, Lesnar says "I'm gonna drink a [Bud] Light because Bud Light [is the best], and I might even [do something special for] my wife tonight.")

The first stage in Dana White's plan to destroy Strikeforce and piss on their ashes comes this Saturday at 10 p.m. ET/PT, as Spike will air highlights from UFC 100. The replay card will look like this:

Brock Lesnar vs. Frank Mir
Dan Henderson vs. Michael Bisping
Alan Belcher vs. Yoshihiro Akiyama
Stephan Bonnar vs. Mark Coleman
Shannon Gugerty vs. Matt Grice
Jon Jones vs. Jake O’Brien

(Whaddaya say, Baby Face, feel like taking a pay cut and burning some bridges?)

According to FiveOuncesofPain, Affliction is looking at holding their third event on July 11, 2009.  If you’re thinking that this date sounds familiar for some reason, congratulations, you are an astute observer!  Yeah, July 11 is when UFC 100 is.  And it’s kind of a big deal to the UFC.  So why would Affliction guarantee that their event gets counter-programmed by scheduling it on the same night as one of the biggest UFC cards ever?  Possibly because they know they’re done and want to hurt the UFC however they can on the way out.

That’s what Sam Caplan thinks, anyway.  According to his report Affliction is offering “restructured” contracts to their fighters (read: asking them to fight cheap) in the hopes of lowering overhead costs and getting the event on network TV or basic cable.  They know that no pay-per-view distributor wants to go head to head with the UFC, but if they can offer their show up for free they figure it might hurt the UFC’s PPV buys just a little, and what the hell, Affliction isn’t looking to promote any events after this one anyway.

('Let's see how you like going up against a greased up Canadian and Lyoto Machida, you f*ckers.  I promise you it isn't as much fun as it sounds.')

Though he’s been uncharacteristically complimentary of Scott Coker’s Strikeforce operation, even after their move into the big time with the purchase of select Pro Elite assets, that doesn’t mean Dana White is content to let them operate free from any UFC interference.  When Strikeforce makes its Showtime debut with Diaz-Shamrock on April 11, the UFC will pull one of its favorite counter-programming tactics, running a popular recent pay-per-event for free on Spike TV the same night.

Strikeforce will go up against UFC 94, as Dana White and Co. attempt to draw fans away from the competing organization with the main event that made “Vaseline” a popular keyword term for MMA websites everywhere.  If anybody’s up for that challenge, it’s probably Frank Shamrock and Nick Diaz, who will say enough crazy things in the run-up to the bout to make you forget all about crazy things of the past.