9 Nov 2011 14:03:53 PM
Proving the belief that if you want to make an omelet, you gotta break a couple million eggs, Lorenzo Fertitta gave full disclosure as to exactly what the UFC’s monumental debut on Fox would be costing Zuffa in a recent interview with Sports Business Journal:
When we were on Spike TV, that was a launching pad. We look at Fox as a bigger and better platform that could elevate the brand. We’re flat out going to lose money on this fight. But that’s the investment we’re making. Those are the steps we’ve got to take to make Cain and Junior pay-per-view stars and lift up the whole thing. Maybe we think a little funny here, but that’s well worth forgoing $16 million. Take that out over the next 10 years and we get a healthy return.
Now, though it may seem like pocket change to Zuffa, Dana White has stated that he is incredibly nervous leading into the event, mainly due to this whole “Brazilian Jiu Jitsu” thing, which he feels some of the more casual fans out there may have a hard time dealing with:Read More ADD COMMENTS (21) DIGG THIS