18 Dec 2014 11:26:55 AM
(“Hey pussy, are you still there?” via…who are we kidding, it’s already been taken down.)
The lead-up to Jon Jones‘ title tilt with Daniel Cormier at UFC 182 has been an unusually heated affair for the long-standing light heavyweight champion. While we’ve seen Jones irked in the past, we’ve never seen him break kayfabe in the form of a full-on fist fight at a press conference before, which usually marks the beginning of a new chapter in a person’s life. The beef between Bones and Cormier appears to be legitimate and has earned the matchup a ton of additional eyes, so it would be a huge mistake on the UFC’s part *not* to use this hate-filled storyline to market the fight, right? Especially while in the midst of a(nother) pay-per-view slump?
The Grudge Match™ has been one of the most reliable marketing gimmicks of the Zuffa era — second only to “If ___ beats ___, then pound-for-pound.” — and surely a scheme that will likely earn Jones a hefty bump in his cut of the PPV revenue. But according to the champ himself, all the money in the world isn’t worth everyone knowing that he is a two-faced, fakey fakerson. (Ed note: Sorry, my 7-year-old nephew is in town for the holidays and keeps jacking my laptop.)
As Bones recently told UFC Tonight (via MMAMania):
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When I first saw [the now infamous ad for UFC 182] I was a little offended by it. That UFC — someone who is supposed to be backing my brand and making me look good — would put up something like that for the general public to see. I don’t think it’s really healthy for the world to see their champion — for the world to see UFC’s champion — saying I would kill someone. That really took me off guard. I didn’t really think it was in my best interest, but it was for UFC’s best interest, so I kind of had to swallow my pride. I said it.