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Spike TV and K-1 Announce Partnership to Broadcast Live Kickboxing Events in 2012-2013


(Oh yes. Oh God, yes. / Video via slafy)

In their continuing efforts to stick it to the UFC, Spike TV has inked a deal with world-reknowned kickboxing organization K-1 to broadcast four live events on Spike.com through the end of this year, and a series of live events on the cable channel in 2013. As K-1 CEO Doug Kaplan explained in a press release distributed yesterday afternoon, “Spike is the perfect television home and stage to introduce our K-1 warriors and the fast-paced, aggressive style of K-1 fighting to fight fans across America.” Spike’s K-1 broadcasts next year will complement their coverage of Bellator Fighting Championships, though air-dates and times for the 2013 shows have yet to be announced.

Rumors of K-1′s demise have plagued the promotion since last year, but an American showcase on a channel that reaches nearly 100 million viewers could resuscitate the brand. Could K-1 be a “gold mine” for Spike, as Joe Rogan once suggested? After the jump, the full text of the press release, including more details on this year’s Spike.com/K-1 broadcasts.

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