30 Jul 2013 06:55:07 AM
By Matt Saccaro
The flyweight division doesn’t serve a purpose in the UFC — at least not a good purpose.
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The oft-mentioned casual fan — you know, the kind of person who’s decked out in TapouT gear, plays UFC Personal Trainer, and thinks “MMA” is an acronym for some kind of governmental organization and not a sport — doesn’t care about the UFC’s flyweight division and never has. This fact hasn’t been more brutally apparent than it is now.
UFC on FOX 8, headlined by a flyweight title fight between champ Demetrious Johnson and challenger John Moraga, drew a paltry live gate of $735,000. Just under 8,000 fans were present. The amount of comped tickets wasn’t revealed. When the UFC visited Seattle back in December with a non-flyweight main event, the attendance and live gate were twice as high.
The event wasn’t a success in terms of TV viewership either. Despite winning the night in the 18-49 year old demographic, their numbers with that demographic were down 40% since the last FOX event. The FOX portion of the card was viewed by an average of 2.04 million viewers. To put that into perspective, more people watched a rerun of Cops that aired on FOX the previous Saturday in the same time slot than were watching LIVE UFC ACTION!!! Not only did “Johnson vs. Moraga” draw the fewest viewers of any UFC on FOX event, it was the lowest-rated MMA event ever on network television.
The numbers don’t lie. Flyweight is the Ryan Leaf of the UFC’s weight classes. So why not get rid of it?Read More DIGG THIS