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Tag: EA Sports MMA

THQ’s Executive VP Helps EA Sports Sell Its New MMA Game


(Video courtesy YouTube/EASports)

I took a first year Marketing when I was working on my PR degree and one of the first tactics the professor taught us was the trend of using the campaigns of competitors to flip the script and make your own product look better.

Like the Pepsi commercial that depicted a Coke and a Pepsi delivery driver sharing a can of their respective company’s soft drink with one another. When the Pepsi driver tries to get his drink back, the Coke driver refuses and a fight, and 90′s hilarity ensues.

Another oft used technique in comparative advertising that is commonplace during election time, is for politician’s campaign commercials to focus on refuting the claims of their opponents with counterpoints.

We’ve all seen the, "[insert name of politician] says that lowering the cost of healthcare isn’t a priority of his. That’s because his wife is a doctor. Shame on you [insert name of politician here]. Paid for for the campaign of [insert name of opposing politician here].

EA Sports is following in the footsteps of its political hopeful counterparts in its latest ad spot refuting the executive VP of THQ’s claims that no MMA fan is going to buy the new EA Sports MMA game when it comes out.

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EA Sports MMA’s Awesome Online Modes to Contribute to MMA Fans Never Leaving Their Houses


(Video courtesy YouTube/IGN)

I’m not sure whether it was because of my ADHD or because my wife pointed out that I was playing more Xbox than my 13-year-old son, but playing UFC Undisputed quickly lost its lustre for me.

Besides having to beat 50 opponents before my created player could throw even one head-kick and the fact that you needed to basically program a string of HTML code using your controller to finish an opponent by submission, what put me off the most was the online play.

Before THQ fixed a few of the glaring issues with the game, you couldn’t buy a win against an online opponent. Even if you did manage to find an opponent who wasn’t using a rapid fire controller to methodically outbox your user controlled Anderson Silva using Demian Maia, nine times out of ten they would disconnect the second you beat them to avoid incurring a loss on their record. The reality was that a win online really didn’t mean all that much in the grand scheme of things to the average casual gamer, which probably explains why sales of Undisputed 2010 dropped off significantly from its original incarnation.

It looks like Electronic Arts is looking to change that.

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The EA Sports Game Looks Awesome, But Are You in the Market For Another MMA Video Game?

If you were one of the people who actually sat through the commercials with an intense focus during Saturday night’s broadcast of Strikeforce on CBS, then you probably saw the impressive first ads for EA Sports’s MMA game, complete with what they claim is actual gameplay footage of Brett Rogers and Fedor Emelianenko going at it.  It’s no surprise that the people behind the bulk of great pro sports video games currently on the market managed to put together a good trailer for their first effort at an MMA game, but is the power of the EA Sports brand enough to compete with the UFC?  Sure, they’ve got Fedor.  They’ve got Mauro Ranallo screaming his head off.  They’ve got "Mayhem" Miller, even if he’s not pleased with his stats.

But say, just for the sake of argument, that you are both an MMA fan and a video game enthusiast.  How many different games do you really need at your disposal?  How important is it to you to be able to play as Fedor, rather than simply making your own off-brand version in the UFC game?  Does having the EA Sports label slapped on there matter, or is all pointless if you don’t have a digitized Dana White yelling at you? 

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Exclusive: Jay Hieron on Affliction’s Future, Xtreme Couture’s Reputation, and Where He Might Fight Next


(Hieron vs. Jason High at Affliction: DoR. Don’t worry, it doesn’t take long.)

Xtreme Couture welterweight Jay Hieron takes on Paul "Semtex" Daley on the August 1st Affliction: Trilogy card (which is, as far as we know at this point, still happening) and we checked in with him to see how his preparation is coming, what he thinks of the recent disparaging remarks made about his gym, and what he’ll do if there isn’t an Affliction: Tetralogy show in the somewhat near future.

The fight’s a little over a week away.  How are you feeling?

Great, man.  Training’s been great.  I’m in tremendous shape.  I just have to get through this last hard week and then let my body heal up and I’m ready to fight.

Have you done much scouting on Paul Daley?

Yeah, I’ve seen a few of his fights.  I think he’s a good striker.  He’s explosive.  But I’m definitely more well-rounded and that’s what MMA is all about.

You’re an Xtreme Couture fighter so I assume you heard Kit Cope’s recent comments about your gym.  He said it’s a place where guys who are already good can get a workout, but that it doesn’t actually make fighters.  What do you think of that?

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