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Tag: EA Sports

Jon Jones Snags Cover of EA SPORTS UFC Video Game, Officially Dooms Career

Start placing your bets on Glover Teixeira to win big, Potato Nation, because Jon Jones just done screwed up the rest of his career.

The curse of the EA Sports cover is an urban legend as old as time itself, predating that of the Sasquatch, the choking Doberman, Bloody Mary, Paul Harris (a.k.a The Brazilian, Ankle-Eating Sasquatch), and even The Babysitter and the Man Upstairs. Unlike all of those other legends, however, the EA Sports Cover Curse has been proven to be 100% true. And it appears that Jon Jones — insolent, arrogant Jon Jones — has decided to doom his career to an endless string of injuries and underwhelming performances by appearing on the cover of EA’s inaugural UFC game. Said Jones in a press release:

It’s another one of those surreal moments, one of those moments you just have to step back and pinch yourself and realize I’m not dreaming. I’m trying to achieve it all. I’m trying to start a precedent for fighters of the future. I’m trying to give people a lot to live up to. This means a lot to me.

It was additionally revealed that Entwal Armoris, the pagan God of misfortune and pestilence embodied by the EA curse, will be joining Jones on next year’s cover. That’s him shrouded in darkness to Jones’ right…(*checks earpiece*)…I’m sorry, I’m being told that the shadowy figure is not actually Entwal Armoris, but a placeholder for a fighter who will be voted in by the fans at UFC.com/covervote. I’m also being told that there is no pagan God of misfortune or pestilence. I apologize for misleading you.

We’ve thrown a preview of EA SPORTS UFC after the jump. Check it out and then pray that I never have to write about video games again.

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The UFC’s International Plans for 2014 Include Events In Ireland, Scotland…Turkey?


(Literally every street corner in Istanbul, sans heroin.) 

Want to know how I know that none of the other MMA sites who reported on this morning’s UFC/EA Gamescom presentation actually watched a second of it? Because not one of them noted that the presentation began with Bruce Buffer introducing Head of EA Sports, Andrew Wilson, and Executive Vice President and Managing Director of UFC Europe, Garry Cook, via A GOLDEN MICROPHONE, the glossy reflection of which would have burned a hole in Thor’s retina had the albino shut-ins who go to these things allowed even a crack of sunlight into the building. And behind Buffer on the jumbotron during his epic introduction? You best believe it was a giant photo of himself in action — his eyes more piercing as the night, his suit classier than your Grandfather’s high school portrait. A visual echo, if you will.

Anyway, it was at this presentation that Cook announced the UFC’s international plans for 2014. Although he got off to a rough start when he said that mixed martial arts integrates such “popular Olympic sports as wrestling,” Cook quickly recovered by reciting some diversity stats like he was MMA Supercomputer Bjorn Rebney before laying out the UFC’s goals for 2014:

We have athletes representing 37 countries. We broadcast our events in 28 languages. And we’ve established major broadcasting partnerships in 145 countries around the world.

And in 2014, you’ll see more live events. England, Sweden, Poland, Ireland, Turkey, and most importantly, we will be back in Germany in 2014. 

Cook conveniently neglected to mention Scotland, which also was highlighted on the jumbotron, as among the UFC’s scheduled trips in the coming year. Man, those British sure can carry a grudge.

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THQ’s Executive VP Helps EA Sports Sell Its New MMA Game


(Video courtesy YouTube/EASports)

I took a first year Marketing when I was working on my PR degree and one of the first tactics the professor taught us was the trend of using the campaigns of competitors to flip the script and make your own product look better.

Like the Pepsi commercial that depicted a Coke and a Pepsi delivery driver sharing a can of their respective company’s soft drink with one another. When the Pepsi driver tries to get his drink back, the Coke driver refuses and a fight, and 90′s hilarity ensues.

Another oft used technique in comparative advertising that is commonplace during election time, is for politician’s campaign commercials to focus on refuting the claims of their opponents with counterpoints.

We’ve all seen the, "[insert name of politician] says that lowering the cost of healthcare isn’t a priority of his. That’s because his wife is a doctor. Shame on you [insert name of politician here]. Paid for for the campaign of [insert name of opposing politician here].

EA Sports is following in the footsteps of its political hopeful counterparts in its latest ad spot refuting the executive VP of THQ’s claims that no MMA fan is going to buy the new EA Sports MMA game when it comes out.

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Potato Stew: Cro Cop’s Next, Gunderson Talks Xtreme Couture & More


(Gunderson in his favorite jersey.)

— Appears Cro Cop will be facing Siala “Mighty Mo” Siliga at Dream 1. No official announcement yet, but one could be coming soon. Mighty Mo fights out of Southern California and is 3-0. His two fights last year were in K-1 against Warpath Villareal and Min Soo Kim – and their 16-20-3 combined records. Mo hasn’t really been tested in his career and Cro Cop is certainly going to be ready to put on a show in his new home.

— TAGG Radio had IFL lightweight John Gunderson on yesterday. Gunderson is facing IFL champ Ryan “The Lion” Schultz on Friday and is repping The Lion’s Den. However, Gunderson recently jumped over to Xtreme Couture and he’s banking on that move to help him defeat Schultz.

“For me it’s a night-and-day difference between the training that I’ve had before,” Gunderson said of his move to Xtreme Couture. “There isn’t a day gone by that I haven’t been tapped out or got rocked a little bit. And I don’t really ever remember that happening in Reno, Nev.”

“In two to three weeks, I’m not going to show a dramatic or drastic change in my skill level,” Gunderson said. “I’m no fool, but I think within six months, I’m going to be able to show a lot better skill level… I’ve got so many great training partners, and we’ve got some good coaches there, too. I love the opportunity, and I love the gym.”

Ryan Schultz has won four in a row and picked up the IFL lightweight title when he handed Chris Horodecki his first loss back in December. Gunderson is 2-2 in the IFL and lost his last fight – to Wagnney Fabiano in November.

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