(Video courtesy YouTube/EASports)

I took a first year Marketing when I was working on my PR degree and one of the first tactics the professor taught us was the trend of using the campaigns of competitors to flip the script and make your own product look better.

Like the Pepsi commercial that depicted a Coke and a Pepsi delivery driver sharing a can of their respective company’s soft drink with one another. When the Pepsi driver tries to get his drink back, the Coke driver refuses and a fight, and 90′s hilarity ensues.

Another oft used technique in comparative advertising that is commonplace during election time, is for politician’s campaign commercials to focus on refuting the claims of their opponents with counterpoints.

We’ve all seen the, "[insert name of politician] says that lowering the cost of healthcare isn’t a priority of his. That’s because his wife is a doctor. Shame on you [insert name of politician here]. Paid for for the campaign of [insert name of opposing politician here].

EA Sports is following in the footsteps of its political hopeful counterparts in its latest ad spot refuting the executive VP of THQ’s claims that no MMA fan is going to buy the new EA Sports MMA game when it comes out.

(Gunderson in his favorite jersey.)

— Appears Cro Cop will be facing Siala “Mighty Mo” Siliga at Dream 1. No official announcement yet, but one could be coming soon. Mighty Mo fights out of Southern California and is 3-0. His two fights last year were in K-1 against Warpath Villareal and Min Soo Kim – and their 16-20-3 combined records. Mo hasn’t really been tested in his career and Cro Cop is certainly going to be ready to put on a show in his new home.

— TAGG Radio had IFL lightweight John Gunderson on yesterday. Gunderson is facing IFL champ Ryan “The Lion” Schultz on Friday and is repping The Lion’s Den. However, Gunderson recently jumped over to Xtreme Couture and he’s banking on that move to help him defeat Schultz.

“For me it’s a night-and-day difference between the training that I’ve had before,” Gunderson said of his move to Xtreme Couture. “There isn’t a day gone by that I haven’t been tapped out or got rocked a little bit. And I don’t really ever remember that happening in Reno, Nev.”

“In two to three weeks, I’m not going to show a dramatic or drastic change in my skill level,” Gunderson said. “I’m no fool, but I think within six months, I’m going to be able to show a lot better skill level… I’ve got so many great training partners, and we’ve got some good coaches there, too. I love the opportunity, and I love the gym.”

Ryan Schultz has won four in a row and picked up the IFL lightweight title when he handed Chris Horodecki his first loss back in December. Gunderson is 2-2 in the IFL and lost his last fight – to Wagnney Fabiano in November.