12 Nov 2014 11:13:05 AM
In the MMA marketing game, the list of tactics used to promote a fight card goes something like this:
1. Bring in a recently disgraced legend from your more popular rival promotion to play skeeball/sign autographs.
2. Everything else.
Unfortunately for Bellator, option 1 is no longer on the table, as Wanderlei Silva has been contractually cock-blocked from appearing at their Dave & Busters party this Friday. So with their backs against the wall, Scott Coker’s crack team of ad execs have been forced to reach deep into their idea banks to promote this weekend’s Bellator 131 card. The results have been nothing short of hilarious — like something Jackie Moon would come up with if he was stuck in a creative slump.
Bellator kicked things off in style last night with (what I can only assume was) their first “Taco Tuesday” event, hosted at Dave & Busters and MC’ed by Bellator colorman Jimmy Smith — who I absolutely refuse to talk trash about because he seems awesome. If you hadn’t guessed, “Taco Tuesday” pitted 10 or so diehard MMA fans against one another in a taco-eating competition, with the winner earning a ticket to Bellator 131. And right now, AS WE SPEAK, the promotion is hosting a scavenger hunt across San Diego for, you guessed it, tickets to Bellator 131.
After the jump: Play-by-play analysis of said scavenger hunt (not really), and a few of our ideas about how Bellator can promote themselves in the future.Read More DIGG THIS