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Tag: FX ratings

‘TUF 16′ Viewership Plummets Even Further, Hits New Low-Water Mark of 624,000 Viewers


(I know I’ve seen you on TV somewhere. Hillbilly Handfishin’? Duck Dynasty? Can you give me a hint?)

By George Shunick

Yes, I know we just called for a hiatus on these “TUF ratings are in the shitter” posts. And I know O Chan just finished explaining why, from a network perspective, selling ads on original programming like TUF is better than giving them away during a broadcast of Big Momma’s House 2, even if the raw numbers are declining. But still, guys. You need to hear this.

A week after season 16 of TUF scored its highest amount of viewers with 1,100,000 — thanks to a strong lead-in from the UFC on FX 5 broadcast — the show reached rock bottom and saw that number shrink to just 624,000 for episode 5. In other words, only 56.7% of last week’s viewers stuck around for the next episode. It’s the worst viewership tally in the show’s history, falling alarmingly short of the previous low-ratings record of 775,000 viewers. It’s gotten so ugly that BG’s prediction of 660,000 viewers representing the nadir of the season has already been shattered two weeks after he made it. Time to readjust our already-low expectations.

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Counter-Point: The UFC’s Ratings on FX Aren’t a Disaster, And Here’s Why


(Struggling towards victory in the middle of a barren wasteland — an apt metaphor for Friday-night television, if you think about it.)

 By Oliver Chan

“With all due respect to Spike…  Mr. Hill, Mr. Shanks, and I have 50 gross rating points and promotions in the cushions of our couches.”  - President of FX, John Landgraf, on the performance of TUF on Spike (8/18/11)

There’s a lot to be said about the declining ratings of The Ultimate Fighter since the move to FX and rightfully so. FX has yet to see the same success as TUF had when it was on Spike. However, as John Landgraf pointed out during the August 2011 press conference announcing the deal with the UFC and Fox, Spike simply does not hold a candle to the ratings delivery that FX gets. When you compare the numbers on a national level, he’s right.

Just take a look at the Nielson Prime-time numbers from 3Q11:


(Click to enlarge)

Comparing the two networks, FX has an increase of the 18-34 and 18-49 demos on both impressions delivered as well as the ratings share over Spike. It’s also important to realize that according to the Cable Advertising Bureau, Spike is available in close to 99 million homes, where FX is in just over 97 million.  In other words, FX still manages to attract move viewers, despite being in less than 2 million homes than Spike.

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