If you haven’t noticed yet, Tito Ortiz and Jenna Jameson are pretty damn good at marketing themselves. Since the gossip magazines haven’t cared enough about them as a celebrity couple to invent a cutesy hybrid nickname (i.e., Brangelina, Tomkat, EllenPagepotato [yeah, we've been trying to keep that one on the D.L., but we're happy, and we ask that you respect our privacy]), they’ve taken it upon themselves to invent one. Will it catch on? Fingers crossed!

Of course, there’s more to this Hollyscoop.com video than ‘tarded nicknames. Ortiz strongly reiterates that he’s done with the UFC, and also reveals that he’s come around on his Kimbo Slice-hate. Jenna, as always, plays the supportive g.f., smiling and nodding and biting the inside of her cheeks while the little voice in her head screams “SHUT UP SHUT UP SHUT UP OH MY GOD YOU ARE SO BORING ARE YOU STILL TALKING YOU OGRE-HEADED LOSER FOR FUCK’S SAKE WRAP IT UP!”

If you haven’t been watching The Celebrity Apprentice…well, you’re not missing much. But our boy Tito is still in the game, and on Thursday’s episode he was part of a challenge where he and three teammates had to run a successful carriage-ride operation in New York’s Central Park. Jenna Jameson shows up with a wad of hot money she just got from God-knows-where, and they ride off. And she calls him “pumpkin.” And it’s really gross.

(Props: MMAFever)

(Movie magic.)

Tito Ortiz and Jenna Jameson stopped by the Howard Stern Show this morning to promote Jenna’s new book, Jenna Tales: Something Blue. Some of the segment’s highlights:

— Ortiz claimed he could beat Chuck Zito, Jet Li, Chuck Norris, and Bruce Lee in fights, and could defeat Mike Tyson within 30 seconds in an MMA-rules bout.

— Ortiz on Dana White: “He’s an egotistical egomaniac. He wants to be a fighter and a superstar. I’ve worked so hard for (the UFC) and put my ass on the line. I’ve fought injured and with a torn ACL and a bulging disc and still put my ass on the line, and they still don’t show me respect. Dana’s like Don King. The only thing that separates him and Dana White is the color of their skin.” On the UFC: “They make about $43 million on pay-per-view, which doesn’t even include (the live gate), which is another $5 million, and not to mention merchandise sales.” Ortiz expressed his feeling that all UFC fighters should be getting a bigger cut of the company’s revenue.

— According to Ortiz, Jenna Jameson’s new, smaller breast implants are “awesome.” Jameson gave Ortiz credit for turning her back onto men. “He’s good at the same things women are,” she said. (Excuse us for a moment as we find something to throw up in. Ah, this saucepan will do.)

— From the show summary on HowardStern.com: “Jenna confessed that she sometimes gets sore because Tito wants sex so often…Jenna also took the opportunity to deny claims that she’s had a botched vaginoplasty; ‘My cookie is beautiful and I love it.’ Tito seemed to agree.” There was also some stuff about porn, Britney Spears, and bejeweled goggles that we won’t reprint.

— Ortiz is coming out with an autobiography in June called It’s Going to Hurt. What’s going to hurt, being outsold by your girlfriend at Borders?

— Ortiz used to be a meth addict.

Note to Tito: Please stop talking about how much the UFC makes, and how much they’re not paying you. It’s like walking around with a big “SUE ME” sign on your back.

(Respect: FiveOunces, MMAJunkie)

It was recently reported that the seventh season of NBC’s The Apprentice will be a “Celebrity Edition,” with the confirmed “celebrities” including Stephen Baldwin, Vincent “Big Pussy” Pastore, CNBC’s Jim Cramer, and none other than THE HUNTINGTON BEACH *BAD* BOY, TITOOOOO ORTIIIIIIIIIIIIIIZ!!!!!(??)!!

Seriously, click here, sit through a 15-second Pantene commercial, and behold as Tito is caught by TMZ.com‘s cameras slinging hot dogs as part of an Apprentice challenge alongside Baldwin, Gene Simmons, Lennox Lewis, and a guy that looks a lot like Mystery from VH1′s The Pick-Up Artist, but who I’m told is probably country music star Trace Adkins. (Tito’s the one with the “Bad Boy For Life” t-shirt and enormous head.)

Sure, this may open the HBBB up to all kinds of ridicule by MMA fans, but it could be a great way for Ortiz to transition into the multiple income streams provided by reality TV stardom, employment in the Trump Organization, or hot dog selling. After all, the dude’s gotta retire from fighting someday — what’s he going to do, mooch off his best-selling author girlfriend forever?