14 Mar 2011 10:29:27 AM
(Fans may now choose between both kinds of music, country *and* western. Pic: MMAViewers.com)
It was almost like Dana White was shooting for some kind of bizarre performance art during his interview with Ariel Helwani on Saturday announcing Zuffa, LLC’s sudden acquisition of Strikeforce. It was as if the big bossman was trying to underscore what a huge moment this was for his company by assuring us again and again that it was actually no big deal. Instead of jumping up on the $5,000 coffee table and shaking his junk in our faces while yelling “Domino, motherfucker!” he played it cool – indifferent, even. White didn’t gloat, barely smiled and perhaps set some kind of personal record by conducting a 20-minute interview without really swearing at all. It was all pretty telling, in a roundabout kind of way.
If White’s very un-Dana demeanor didn’t clue you in to the fact his new “business as usual” catchphrase is total bullshit, well, you must be new to the sport. This is a dude who keeps a Styrofoam tombstone in his office bedecked with the names of his fallen enemies and over the weekend his company essentially sewed up total, indefinite control of the marketplace moving forward. Chances are, underneath it all he was pretty pumped. The Strikeforce deal may not give Zuffa a legal monopoly on our sport, but it sure looks like the company now has a practical one. So, maybe – just maybe – White’s “ah shucks” act and constant downplaying of this moment is a bit of strategery. Perhaps he’d like it very much if the rest of us would forget that this news is very, very good for him and his partners and very, very bad for almost everyone else.Read More DIGG THIS