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Tag: Lyoto Machida

Seth vs. Jared: UFC 175 Edition


(Undercard fighter or ESPN personality? – it’s a surprisingly difficult game. Photo courtesy of Stuart Scott’s Twitter.)

CP staff writers Jared Jones and Seth Falvo have a few bones to pick with this weekend’s UFC 175: Weidman vs. Machida card. Mainly, its non-existent advertising, lack of good underdog bets, and blatant bait-and-switch tactics regarding its FS1 prelims. Read along to understand what it’s like to watch two grown-ass men slowly march down the path of insanity.

Al Bundy gifs will reign.

Despite being just one day out from the biggest UFC event of the summer, the hype surrounding this card seems non-existent. Have you even seen an advertisement for this event that didn’t take place during a lesser UFC card? The UFC can’t possibly believe that this is adequate advertising…can they?

SF: Buddy, I haven’t seen a single advertisement for this card, period. What, did you really think I’d be one of the nine people who watched UFC Ultimate Step to This Never Back Down: Live from New Zealand?

As for whether or not this is adequate advertising, you’re missing the point entirely. The public isn’t burnt out from a lack of advertising efforts, they’re burnt out from constant exposure to generic cards composed of completely meaningless fights.

JJ: I already touched on the complete lack of advertising for this card in my UFC 175 fight hype article on Wednesday, so I’ll (try to) be brief. While I’d personally rather see no advertising at all for a UFC event than be repeatedly subjected to the music of Linkin Park, I must admit that the UFC’s decision to not advertise a card with two title fights (two!) is a bit puzzling. I mean, sure, one of them is a Japanese freak show-level squash match, but still, UFC 175 has a lot more to offer from a marketing standpoint than several cards prior.

Honestly, I’m starting to thinking Dana’s barely beneath the surface hatred for MMA fans with discernable taste is starting to affect his business decisions. He’s gone from trying to convince us that every fight is of the same quality, no matter how blatant a lie he must craft, to simply trolling us with his “Fuck You, Take It” understanding of how to advertise his product. “You say no one cares about little flyweights? Beat them over the head with ads. A double title fight card? PULL ALL SPONSORS.”

My point is, the UFC no longer cares about advertising, because they no longer care about the quality of the cards they expect us to pay $60 for. They’re just going to keep doing their thing while reiterating that business is in fact “booming” and barely pausing to consider that their customers might actually be right every now and again. It’s a brilliant business strategy if you’ve never learned a thing about how a business is run.

This has gotten off to a depressing start.

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UFC 175 Fight Hype: Watch Some Rare Footage of Chris Weidman vs. Ryan Bader at the 2006 NCAA Wrestling Championships


(Glad to see the UFC fired the “Step Into Our World” guy and hired a graphic designer who doesn’t work in crayon.)

On the heels of their worst performing pay-per-view in years (allegedly), it would be almost impossible to deny that the UFC is in dire need of a fresh, unique strategy to market UFC 175: Weidman vs. Machida. Fights themselves just don’t sell anymore, and even though the card is relatively stacked by today’s incredibly low standards, there ain’t no way it’s selling more than 350k buys without some sort of THE SOLDIER vs. THE COLOSSUS-level advertising.

But being the trailblazers that they are, the UFC has actually forgone the cheap appeal to our love of freakshow fights and/or squash matches in regards to UFC 175 and opted for a different angle entirely: Not promoting it at all.

It’s an…interesting move on the UFC’s part, but one that hasn’t exactly given us much to write about (hence, #WeekofDanga). So in order to do the UFC’s job for them and get you hyped for what should be a hell of a fight between Chris Weidman and Lyoto Machida, we’ve scoured the internet (BloodyElbow) and found you a rare video of Weidman’s upset victory over fellow UFC star Ryan Bader in the 2006 NCAA Wrestling Championships quarterfinals. Check it out after the jump.

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21 Highly Disturbing Examples of MMA Fan Art


(The Predator in five-ounce gloves? Forget about it. / Props: Jose Ramiro)

While cruising DeviantArt.com this afternoon, we came across a bunch of freaky UFC/MMA-related fan art that makes Hassy’s obsession with Mark Hunt look downright normal. Check out 20 of the most disturbing examples, which continue after the jump, and click all the images for full-size versions.

Previously: 20 Incredible Works of MMA Fan Art


(Chuck never looked like that. Ever. / Props: greysonfurrington)

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Dan Henderson Still a BAMF, Offers to Step in Against Lyoto Machida at UFC 173

Just as the sun rises each morning, Dan Henderson wakes up, kills a wild boar with his bare hands, and asks himself, “What can I do next to make all men look like absolute pussies?” Today’s answer: By calling out Lyoto Machida roughly 48 hours after defeating Mauricio Rua in one of the most brutal fights of the year.
(Author’s note: And you mean to tell me that this man needs testosterone *injections*? I CALL BULLSHIT.)

You see, when Chris Weidman was forced to bow out of his UFC 173 title fight with Machida last night due to a knee injury, there weren’t many middleweight contenders lining up to get Munoz’d by “The Dragon.” Strange, I know. But being that Dan Henderson is who Ron Swanson aspires to be, he of course volunteered to step in against Machida — who himself was stepping in for Vitor Belfort – while still shaking off the effects of multiple concussions. Meanwhile, I’m just sitting behind this computer, clacking away at keys and trying to shake off a hangover from last weekend like the shell of a Dan Henderson that I truly am.

Obviously, this fight is never going to happen for a multitude of reasons…

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Chris Weidman Suffers Knee Injury, Title Fight With Lyoto Machida Bumped to UFC 175 in July


(Welp…throw it into the trash-pile with the rest, I guess.)

According to UFC.com, UFC middleweight champion Chris Weidman has “suffered a knee injury that will require minor surgery,” and has withdrawn from his scheduled title defense against Lyoto Machida at UFC 173 on May 24th. The fight has already been rescheduled to headline UFC 175 (July 5th, Las Vegas), and a new main event for the 5/24 card will be announced shortly.

No other details on Weidman’s knee are available at this time, though it should be noted that re-booking Weidman for an event six weeks later when he hasn’t even had his surgery yet is mighty optimistic. Wild Conspiracy Theory Time: The UFC invented this injury just to make sure they had a big main event for International Fight Week. Nah, not really. But maybe?

Stay tuned for more details…

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Friday Link Dump: Carlos Condit’s Title-Shot Promise Gets Nixed, Ronda Rousey’s New Legal Beef, Crazy Texas Mugshots + More


(See more disturbing celebrity name-anagrams at PopHangover!)

Dana White Nixes ‘Guaranteed’ Title Shot With Win for Carlos Condit, Says Fighters Need to Perform (MMAFighting)

UFC 171′s Hector Lombard Focused More on Michael Bisping, Less on Title (MMAJunkie)

UFC: Ronda Rousey Preparing for Legal Action With Management Team (BloodyElbow)

UFC 171: Diego Sanchez Is Still the Ultimate Fighter, for Better and Worse (BleacherReportMMA)

Lyoto Machida and His Rickson-Style Breathing Exercises (Instagram)

Last Call to Submit Your Requests for “MMA Impressions With Jade Bryce, Part 3″! (Facebook.com/CagePotato)

The 30 Greatest Texas Mugshot Photos Ever (HolyTaco)

Rashad Owens Hit with Murder Charges After SXSW Rampage (EveryJoe)

The Superman Challenge: Turbine Turns an Icon Into a MOBA Champ (Gamefront)

Seth Rogen Calls Justin Bieber a “Piece of Shit,” Lists Stars He’s Smoked Weed With (Guyism)

The 50 Funniest Bikini Photos Of All Time (WorldWideInterweb)

Forever Young: The 18 Greatest Tree Houses for Adults (HiConsumption)

Screen Junkies Show: Best & Worst Video Game Movies (ScreenJunkies)

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“It’s a Step in the Right Direction for Men”: Don Frye and Other MMA Stars React to Hip Show [VIDEO]


(Props: MMAInsidetheCageTV)

Our old friends Casey Oxendine and Cyrus Fees were at the Arnold Classic last weekend, giving a bunch of MMA stars their first look at Hip Show, the 2-on-2 Russian MMA league that we’ll be sponsoring for its AXS TV debut on March 14th. Aside from Bobby Lashley stating the obvious (“Man, somebody’s gonna die”), everybody was super-positive about it. Some notable quotes…

Mark Coleman: “I wish was 20 years younger, it seems I’d fit right in on what we got goin’ here.”

Don Frye: ”Obviously the Russians have to invent something this fantastic. It’s a step in the right direction for men.”

Lyoto Machida: “I don’t know…it looks crazy, no? But I can try it, just for training maybe.”

Bobby Lashley: ”Have you seen the movie Running Man? This is one step away from there.”

Urijah Faber: “That’s awesome. I can’t wait to watch it.” (Chad Mendes then suggests he and Urijah would “wreck shop” as a 145-pound Hip Show team.)

Ryan Bader: “That’s pretty crazy. I would watch it definitely…I think it would be pretty fun if you had a good partner. [I would choose] Weidman, we’d tag-team some guys over here.”

Shonie Carter: “I got some homies over in the hood off the West Side of Chicago that would love to do this…I’m doin’ this, son. I’m doin’ this. I’m just sayin’. That shit right here? That’s gonna be me.”

When Hip Show comes to the U.S., I’m putting my money on Shonie Carter & West Side Homie TBA. Tune in to AXS TV tonight at 9 p.m. to see Casey and Cyrus discuss Hip Show on Inside MMA, and be sure to watch the best-of special next Friday, March 14th!

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Friday Link Dump: Belfort’s Mysterious Random Drug Test, Weidman Opens as 2-1 Favorite Over Machida, Eight Damn-Near-Impossible Video Games + More


(If you’re a Fight Pass subscriber…let us know how this fight turns out, alright? / Props: YouTube.com/UFC)

- Results of Vitor Belfort’s Random Drug Test Will Not Be Released Unless He Does so Himself (MMAFighting)

- Can Anybody Explain This Conor McGregor Billboard on Sunset Strip? (MiddleEasy)

- Zak Cummings Missed Weight So Bad That His ‘UFC Fight Night: Macau’ Match Was Canceled (BloodyElbow)

- Chris Weidman Opens as -210 Favorite Over Lyoto Machida in UFC 173 Title Fight (MMAJunkie)

- Matt Hughes: Georges St. Pierre Doesn’t Want to Come Back to UFC and Take Another Beating From Johny Hendricks (MMAMania)

- More Still Needs to Be Done in Struggle Against PED Use (Yahoo!)

- 2014 Oscar Nominee Childhood Photos (WorldWideInterweb)

- The 50 Greatest NBA Plays of the ’90s (Complex)

- 10 Ways to Cancer-Proof Your Life (MensFitness)

- Dazzle Your Oscar Party With These Printable Bingo Cards (Crushable)

- Eight Scripts That Should Have Never Made It to the Big Screen (EscapistMagazine)

- 20 Things That Happen When You Don’t Wear a Bra, In GIFs (TheGloss)

Eight Utterly Frustrating Video Games That You Could Never Beat (HolyTaco)

- Dana Snay Loses $80,000 with “SUCK IT” Facebook Message (EveryJoe)

- The Complete Cheat-Guide to ‘Thief’ (Gamefront)

- The Funniest Autocorrects of February 2014, Part One! (DamnYouAutocorrect)

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Vitor Belfort Withdraws From UFC 173 in Wake of TRT Ban, Chris Weidman vs. Lyoto Machida Booked as Replacement Title Fight [UPDATED]


(Video via FOX Sports Live)

In the most predictable fight-withdrawal since Tito’s last neck injury, UFC middleweight Vitor Belfort has pulled out of his UFC 173 title bout against Chris Weidman, following the Nevada State Athletic Commission’s decision to ban TRT exemptions yesterday. I’ll give you a moment to stop laughing your ass off. Alright, then. FOX Sports Live broke the news late last night, running this brief statement from Belfort:

The Nevada State Athletic Commission recently altered its policy and no longer will permit testosterone use exemptions, and will not permit a TRT program. As other jurisdictions may follow suit, I am going to drop my TRT program and compete in MMA without it. Given the time constraints involved between now and my proposed next bout in May, I have determined not to apply for a license to fight in Nevada at this time.”

Well, at least Vitor isn’t pretending he’s hurt. By the way, the Brazilian MMA Athletic Commission hasn’t yet decided if it will follow the NSAC’s lead on TRT prohibition, so Belfort might not want to make any hasty decisions about his hormone treatments just yet.

Luckily, the UFC had a backup plan loaded and ready to go. It was also revealed on the FOX Sports Live segment that Chris Weidman will remain on the UFC 173 card (May 24th, Las Vegas), and defend his middleweight title against former light-heavyweight champion Lyoto Machida, who has gone 2-0 since dropping to 185 pounds last year. Here’s what Weidman had to say about the opponent switch:

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UFC Fight Night 36 Results: Does Bellator Have a Better Product Than the UFC?


(Photo via Getty)

By Matt Saccaro

Fans didn’t think it could get worse than UFC 169. Then they watched UFC Fight Night 36—a night of fights so horrid even the technical artistry in the main event bout between Lyoto Machida and Gegard Mousasi couldn’t save it.

The negativity ran deeper than the amount of decisions on the card—which was the most common criticism. A decision doesn’t necessarily equate to a bad fight. But a decision that lacks action and is fought between C and D level fighters who aren’t even known by everyone at their respective gyms, let alone the fans, does equate to a bad fight.

I discussed the recent plague of decisions at length after UFC 169. I concluded that the UFC faced three issues:

1. Fighters that are so evenly matched they negate one another.

2. Fighters have become risk-averse—fearful that one loss will send their contract to the paper shredder. Removing submission and knockout of the night bonuses probably didn’t help spur such fighters on to accomplish great in-cage feats.

3. The baseline quality of the average UFC fighter is far lower than it used to be. The days of elite athletes fighting in the “Super Bowl of MMA” are long gone. Welcome to the age of lowered standards; The UFC needs warm bodies to fill out a Fight Pass card in Djibouti. The term “UFC caliber” means nothing.

For the time being, the UFC seems content to ignore these problems to focus on “World Fucking Domination.” They don’t realize marketing what amounts to UFC-branded regional shows in other countries is losing them their fans in the United States. Just look at TUF’s most recent ratings. Fans simply don’t care about the UFC like they did in the halcyon days days of SpikeTV, Brock Lesnar, and PPVs that didn’t hearken to boxing’s age-old strategy of a good main event preceded by an army of no-names. Fans don’t care because what’s there to care about? The product is, to put it simply, lacking. The few remaining big names are islands in a sea of wiki-less, generic UFC fighters™.

This is the situation Bellator finds the MMA landscape in as the Viacom-0wned promotion starts its 10th season…

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