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20 Absolutely Insane Tattoos Inspired by Stanley Kubrick Movies

Tag: mainstream

Is It Time to Admit MMA Will Never Become a Mainstream Success?


(Dana White’s “If you don’t like it, we don’t want you as a fan” strategy has worked. / Photo via Getty)

By Matt Saccaro

UFC on FOX 11 was one of the better cards in recent memory, but nobody outside of the MMA bubble cared.

It pulled in only 1.98 million viewers—the lowest ever for a UFC event on Fox and a 27% decline from UFC on FOX 10. The fight card lost out to every other major network in total viewers, and only beat CBS in the key 18-49 demo.

“Fighting is in our DNA,” Dana White likes to maintain. It’s a universal action that everyone understands. If a fight breaks out, everyone stops what they’re doing to watch it. Fighting is raw, visceral, but somehow pure and sacrosanct. It has been part of humanity since the first caveman shot a double leg.

Except it’s not. Those lines we all swore were so true when we started watching MMA, the ones we cited as reasons for MMA’s inevitable (and rightful) ascent to greatness, are all bullshit. When a rerun of Mike and Molly draws more viewers than free fights, one has to question whether MMA will ever achieve the mainstream popularity fans and pundits have been anticipating for years now—unless an overweight Chicago police officer (no, not Mike Russow) and his wife are even more in our DNA than fighting.

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Loretta Hunt Says CBS Sports May ‘Cool’ on MMA Coverage Due to Zuffa’s Bush League Media Policies

(My God, the muckraking! Pic: Strikeforce)

After being denied media access to cover last weekend’s Strikeforce: Diaz vs. Daley for CBS Sports (and apparently buying a ticket and going anyway), longtime reporter Loretta Hunt conducted a video chat with fellow scribe Jason Probst on Monday to discuss the ongoing banishment of many of the sport’s best-known journalists from events controlled by the UFC. We missed it, but since Zuffa, LLC’s brazen efforts to marginalize media it doesn’t deem friendly enough to its own interests is perhaps the biggest story consistently ignored by “credentialed” MMA sites (for obvious reasons, right?), we figure some of it needs repeating.

For starters, Hunt claims the honchos at CBS Sports are not impressed that Zuffa continues to conduct media relationships like a 13-year-old girl deciding who can ride the pony at her birthday party. It appears that heavy-hitters like CBS are used to a certain amount of professionalism from the entities they cover and the UFC obviously sorely lacks in that department. Zuffa has been such a pain in the ass that Hunt says CBS might just chuck it the fuck-it bucket and stop covering MMA entirely. So, that seems counterproductive. Her quotes – with props to Fight Opinion for the original transcriptions — and some of our own musings are after the jump …

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GSP on the Cover of April Issue of Men’s Health

You know MMA has gone mainstream when fighters like Georges St-Pierre appearing on the cover of magazines like Men’s Health have become common occurrences.

The UFC welterweight champ is on the cover of the April issue and is interviewed for a feature spread in the Men’s fitness and lifestyle magazine.

Check out the highlights of the article and a behind the scenes video of the photo shoot after the jump.

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MMA and the Hardcore Fringe of American Culture


(My inner child, consumed with rage.)

One of the things I like to do in my spare time is read the internet and get mad. I honestly love it, to the point where it’s a shockingly poor use of my time. But I can’t deny that there’s a pleasure in indulging in the viewpoints of others that drive me absolutely insane, sometimes more so than reading opinions that I already agree with. I stumbled on to a gem yesterday by Jamie Samuelsen of the Detroit Free Press, who managed to say almost nothing that I agreed with in a relatively short article about why MMA “won’t catch on to the mainstream.”

Here’s one of my favorite lines of reasoning from Samuelsen, who explains that while people tell him MMA is increasing in popularity, he doesn’t see it happening:

I don’t see the roots of the MMA. I don’t see it inherently in our culture. It’s a fascination, but it’s certainly not a participation sport. “Yeah, I do a little cage-fighting in my spare time. Let’s go see how the big boys do it.” I went to a UFC event at the Joe in 1996 when the sport was really picking up steam and was supposed to be the next big thing. Twelve years later, the sport has certainly grown. But has it grown to the extent that it was supposed to have. Yes it’s bigger, but I don’t think it’s that much bigger.

I bring this up not to bash Samuelsen’s viewpoint, but because it’s a fairly new criticism of MMA. We’re used to the human cockfighting angle, but this — this claim that it’s not rooted in our culture and not “a participation sport” — is something different, and something worth responding to.

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