20 Apr 2014 12:23:50 PM
(Dana White’s “If you don’t like it, we don’t want you as a fan” strategy has worked. / Photo via Getty)
By Matt Saccaro
UFC on FOX 11 was one of the better cards in recent memory, but nobody outside of the MMA bubble cared.
It pulled in only 1.98 million viewers—the lowest ever for a UFC event on Fox and a 27% decline from UFC on FOX 10. The fight card lost out to every other major network in total viewers, and only beat CBS in the key 18-49 demo.
“Fighting is in our DNA,” Dana White likes to maintain. It’s a universal action that everyone understands. If a fight breaks out, everyone stops what they’re doing to watch it. Fighting is raw, visceral, but somehow pure and sacrosanct. It has been part of humanity since the first caveman shot a double leg.
Except it’s not. Those lines we all swore were so true when we started watching MMA, the ones we cited as reasons for MMA’s inevitable (and rightful) ascent to greatness, are all bullshit. When a rerun of Mike and Molly draws more viewers than free fights, one has to question whether MMA will ever achieve the mainstream popularity fans and pundits have been anticipating for years now—unless an overweight Chicago police officer (no, not Mike Russow) and his wife are even more in our DNA than fighting.Read More DIGG THIS