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Tag: Mickey’s

If This Doesn’t Make You Thirsty For Malt Liquor, You Must Not Have a Serious Drinking Problem Yet

The first time I ever got drunk it was thanks to Mickey’s Fine Malt Liquor. At the time I was fifteen and didn’t know that the phrase “Fine Malt Liquor” made no sense at all. Some friends and I got the big mouth bottles and drank them as fast as we could in the vacant lot behind the supermarket. Needless to say, we soon threw up and had horrible headaches, but the point was we did it. The fact that it was awful only made us feel more like men, which of course we weren’t. It wasn’t until a few months later when I saw a homeless man drinking a forty of Mickey’s in the street while holding his pants up with his free hand that I realized maybe we had been using the wrong metric by which to gauge our manhood.

Mickey’s lost me as a customer back then, but that doesn’t mean they’re giving up. They’ve apparently decided to go the Coors Light route, and instead of investing money into coming up with a better product they’re simply going to do weird stuff to the container. The newest weird thing: putting Tito Ortiz on their limited edition cans.

There’s something that’s just too perfect about seeing Ortiz hook up with Mickey’s. They were both once beloved by the UFC until the organization found something better, and they’re both responsible for regrettable pregnancies. Too far?

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UFC Cast-Offs Join Forces for Something or Other

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(We couldn’t find a picture of Tito posing with a 40 oz. bottle of Mickey’s malt liquor, but this is pretty close.)

If you needed more proof that Tito Ortiz is truly, madly, deeply done with the UFC after fighting Lyoto Machida at UFC 84, here goes: The Huntington Beach Bad Boy has just inked a major sponsorship with Mickey’s, which will see the “Fine Malt Liquor” developing promotions, events and packaging featuring Ortiz. Mickey’s will also be involved in cross-promotion with Ortiz’s Team Punishment clothing brand.

Unless you’ve sustained trauma to your hippocampus recently, you’ll recall that Mickey’s was the official beer sponsor of the Octagon until the UFC found greener pastures with Anheuser-Busch/Bud Light, and that Tito Ortiz was one of the UFC’s franchise-carrying fighters until he shifted his focus to acting, dating a porn star, and being a general pain in Dana White’s ass. And now they’ll be together, grumbling about how they never needed the stupid UFC anyway. Wonderful.

Still, this Mickey’s sponsorship could be pretty cool, depending on what Tito does with it. As long as he doesn’t demand a “Mickey’s Replay” every time he’s done banging Jenna…

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Hot Potato: Anne Rivera

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UFC/Mickey’s Malt Liquor spokesmodel Anne Rivera is a Las Vegas native and UNLV grad who worked as a makeup artist until people started asking her why she wasn’t in front of the camera. Now living in L.A., Rivera says she has the best job ever — “I am able to travel, model, take time off and play. It has opened many doors for me and each day gets better and better.” See more of Anne at her official site and her myspace page, and check out some of our favorite pics of Anne after the jump.

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