2 Sep 2012 16:09:03 PM
Pound for pound boxing champ Manny Pacquiao‘s next fight has been scheduled for December 8th, the same night as the UFC’s next Fox network show. In the recent past when the UFC has had big shows scheduled the same night as major boxing events they’ve has hoped that earlier telecasts on would catch many viewers who were planning on watching boxing later in the evening.
Things may not have worked out that way for the UFC and this development of Pacquiao fighting on a date that the UFC had already set as a Fox event might end up taking away viewers from the MMA programming. Last May, the UFC on Fox 3 featured an exciting card headlined by a spectacular title contender’s fight between lightweights Nate Diaz and Jim Miller. The free to watch event was also followed, on pay per view, by Floyd Mayweather Jr. fighting Miguel Cotto.
The UFC’s numbers ended up going down from their prior two Fox shows, while Mayweather’s win had an excellent buy-rate on pay per view. The UFC’s “come pre-game with us before boxing,” strategy might be more successful this time around if Fox promotes the heck out of the event during football telecasts as it did last year for the Cain Velasquez vs. Junior Dos Santos heavyweight title telecast.
Otherwise, the UFC had better hope that Fox is taking a qualitative and long-view of things because dropping ratings on network television are never good.Read More ADD COMMENTS (27) DIGG THIS