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Tag: MMA sponsors

Twitter Beefs of the Day: Uncle Creepy vs. Rob Emerson, Roy Nelson vs. Dickhead Sponsors

Ah, Twitter, where professional fighters can spend their free time arguing with fellow fighters, making fireable rape jokespublicly spatting with their pornstar wives, or inflicting harm upon themselves because some troll called their pornstar girlfriend a whore. Tis a silly place, Twitter.

In any case, it seems that MMA fighters in particular are all too willing to divulge the intimate details of their personal lives on the Twittersphere. Take UFC flyweight Ian “Uncle Creepy” McCall, for instance, who recently decided to use the social networking device to inform us that his wife is a dirty, dirty tramp whom he recently caught in bed with TUF 3 alum Rob Emerson. We’ve known that Creepy has been going through some rough times as of late, but damn, that’s just cold-blooded betrayal on Emerson’s part. Guess we’ll need to update our list of the 10 Most Despicable People-waaaaait Emerson’s already on it.

And if you think that’s bad, just wait until you see what Roy Nelson has been dealing with lately. Hint: It’s another dickhead sponsor who thinks fat jokes are the proper way to deal with an unpaid client.

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Ranking the 10 11 Most Insane Tweets From War Machine’s Latest Hate-Fueled Twitter Tirade


(Blatantly contradicting yourself in less than 150 characters? Dear lord, how we’ve missed this man.) 

It seems like it’s been an eternity since we’ve checked in with our buddy War Machine, peddler of all things conspiracy and sexer of all things bologna. After a nasty ACL tear and a couple rough stints in the clink, the mixed martial artist formerly known as Prison Mike John Koppenhaver is finally set to make his Bellator debut on June 19th at Bellator 96. Perhaps to boost some awareness of his return, or perhaps because he is crazier than a shithouse rat, Machine has once again taken aim at one of his enemies using the power of the Internet. No, not President Obama, we’re talking about tightwad MMA sponsors, obviously.

In any case, Machine has been tweeting up a storm as of late, and his tweets contain the usual mix of hilarious ignorance and self sabotage that we have come to expect from the porn world’s most notorious bad boy. We’ve compiled our top 10 favorites (via @WarMachine170) for your viewing pleasure below. Welcome back, old friend.

10. A WAR MMA Main Event in the Making

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One of Rick Hawn’s Sponsors Just Pulled the Mother of All Scumbag Moves [UPDATED]


(Aw yeah. Get ready for some Internet street-justice.)

Rick Hawn‘s lightweight title challenge against Michael Chandler last week at Bellator 85 didn’t go so well. Chandler was able to put the decorated judoka on his back with relative ease, before finishing him with a rear-naked choke in round two. But as disappointing as the loss was for Hawn, it paled in comparison to what came next. As Hawn revealed on twitter last night, “one of my main sponsors from my fight canceled his check cuz he wasnt happy with the outcome or my performance…A lawsuit is pending so I cannot comment on who it is just yet but stay tuned.”

I think we can all agree that a company that stiffs one of its sponsored MMA fighters because he lost should be immediately banned from the sport. But what makes this story sink to another level of scumbaggery is that the sponsor is actually defending the non-payment as a wise business decision. Here’s what the still-unnamed floor-turd had to say in an e-mail purportedly sent to our old friend Mike Russell:

At this point, a stop payment has been placed on check which cannot be cashed or deposited now. I will not comment on Rick and his fight. That is not my place. But what I will tell you is this: I took a huge chance with him. TV exposure was great…but it only holds weight if he wins or puts on a good show. Neither happened. At the end of the day…not one sole (sp) will run to [my] store and buy product because they [saw my logo and saw] Rick loose (sp) the fight. I’ve made it my career and business to know what nets a return on investment for the brand…and this is the number 1 reason why I DO NOT hand out money or product to fighters.”

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Old Spice, Chevy, and Six More Corporate Sponsors That Should Tap Into MMA


(“Nothing comes between me and my Baconator. Nothing.”)

By Jason Moles

In the ever-competitive world of professional mixed martial arts, the men and women are fighting for more than just the fans and their next paycheck; they’re fighting for survival. When you barely have enough money left for yourself after paying your training partners, coaches, and buying nutritional supplements, it’s time to find another source of income. Most do this in the way of sponsorships — you know, like the Nike deal Jon Jones recently signed, or Anderson Silva’s relationship with Burger King. And if more of these well-known mainstream companies would sponsor a few fighters, the smaller companies that currently sponsor fighters could move to guys and gals who are still making their way up the ranks without anyone losing out. Let’s look at the companies that best suit MMA, how they should be involved, and why it makes sense.

Company: Old Spice
Ideal fighter to sponsor: Cheick KongoAlistair Overeem

Why it makes sense: Standing 6′ 4″ and weighing 230 pounds, and 6′ 5″/263, respectively, the Frenchman and the Dutchman are the most physically imposing fighters in the UFC’s heavyweight division. Old Spice is known for their funny commercials targeting the same audience watching PPV’s on a Saturday night. In the past, Old Spice has used NFL players Brian Urlacher and Ray Lewis as spokesman for their ‘Swagger’ line of men’s body products, as well as jacked Expendables cast-member Terry Crews. And if those guys can do it, why not Kongo and Overeem? In particular, “The Demolition Man” is the type of guy you want your customers to think they’ll be more like by using your product. Alistair could even make his commercial debut by eating the horse the original Old Spice Guy rode in on.

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Pitch a Winner: How to Land an MMA Sponsorship (Without Embarrassing Yourself)

Ben Rothwell extenze UFC
(Attention, fighters: Don’t let this happen to you.)

By Kelly Crigger

You might know me. I’m a sponsor. I get an email every other day from a manager (usually a fighter’s brother whose only business experience is a checkbook management class) asking me to sponsor someone. Sometimes I get a gem that’s professional and treats the situation exactly as it is — a product pitch. But too many times requests are so poorly written that they’re embarrassing and I don’t give them a second thought. Why? Because MMA is a young sport full of young people who have no business sense, and until that changes, fighters are going to miss out on sponsorship opportunities.

When asking for money, managers must answer one basic question — why should I give you money? It has to be a watertight pitch that describes the product (the fighter) and gives me no reason to say no. Unfortunately this is rare and more than one email has been relegated to my trash file. If you don’t want it to be you, follow a few simple rules:

– First off, a sponsor and a fighter need to be the right fit. A staunchly Catholic fighter who’s offended by pre-marital sex shouldn’t be sponsored by Condom Depot, and Ranger Up only sponsors fighters with a military background. Do your research so you’re not wasting my time and yours.

– Don’t wait until the last minute. Contacting me three days before a fight says you lack the foresight to plan ahead. That doesn’t instill me with the confidence that you’ll take care of my brand. Two weeks before a fight is okay. Three weeks is better.

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