20 Oct 2009 13:43:52 PM
Showtime Ramps Up Strikeforce Promotion With ‘Fight Camp 360′
(The latest Fedor/Rogers video promo, courtesy of YouTube.com/CBS. Props to MMA Fanhouse for the tip.)
Just as HBO uses the 24/7 series to plug notable boxing matches, Showtime has launched its own behind-the-scenes hype series with Fight Camp 360, which debuted October 10th with a profile on the Super Six World Boxing Classic. But 360 won’t be limited to just boxing. According to Brett Rogers, Showtime is preparing an episode of the show to promote Strikeforce: Fedor vs. Rogers, slated to air about a week before their November 7th fight.
Of course, that event will air on CBS, not Showtime. But Showtime is owned by CBS Corporation, and it’s the network outlet for most of Strikeforce’s events, so it’s in their best interest to pitch in with the promotional effort, which has taken a while to warm up. But hey, better late than never — and it’s great to see MMA fighters start to get the "all-access" treatment before big fights. Though if you’re one of the Showtime video producers who has to fly to Stary Oskol and freeze your ass off while shooting some B-roll of a new swingset being installed at Fedor’s training facility, our condolences…






































