28 Sep 2014 11:45:27 AM
(Photo via Getty)
By Matt Saccaro
The notion that lighter weight fighters have drawing power as little as their size is among the most oft-touted truisms in MMA.
When given a cursory glance, it appears true. Demetrious Johnson is responsible for one of the worst UFC PPV buyrates of all time at UFC 174. People were so disinterested they literally walked out of the arena during Johnson’s world title fight against Ali Bagautinov.
Johnson (and perhaps flyweight in general) lacking buzz isn’t new. He headlined UFC on Fox 8 in Seattle and drew a paltry live gate of $735,000. When the UFC ran the city the year prior, the live gate and attendance were twice as high. And the ratings for UFC on Fox 8? It was 40% lower than UFC on Fox 7 at 2.04 million–a record low at the time.
Flyweights debuted in the UFC in March 2012. When flyweights–to use a loaded cliche– failed to move the needle, proponents of the division said to just give it time. Fans would be wowed by the action and speed in flyweight fights. It’s September 2014 now and the weight class is just as devoid of interest as it ever was.
However, that doesn’t necessarily mean lighter weight classes can’t draw. It just means Demetrious Johnson (and much of the current stable of lighter weight fighters) can’t draw.Read More DIGG THIS