14 Dec 2011 12:11:36 PM
(Will MMA finally be able to overcome the mythical Friday Night Death Slot?)
By Jason Moles
Instead of competing for an audience on Saturday nights, when most fans are preoccupied with UFC pay-per-views and college football, Bjorn Rebney in conjunction with Viacom, has determined the best night for the largest number of MMA fans to enjoy the show is Friday. Good choice? Perhaps.
Also airing on Friday nights starting in 2012 is the UFC’s flagship reality series, The Ultimate Fighter. In its fifteenth season, Zuffa decided to mix it up a bit in hopes of revitalizing fan interest and attracting new viewers by airing the fights live.
So will Bellator gain any ground if they’re still competing with the world’s largest MMA promotion? Will the in-house shenanigans, trash-talking coaches, and UFC brand be able to attract a larger audience than an entire night of live fights, some of which have been classified as ‘Super‘? Not only can we not be in two places at once, we can’t watch two television programs at the same time either. So, who wins the ratings war?Read More ADD COMMENTS (12) DIGG THIS