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Tag: NASCAR

UFC Outspends Most Sports Leagues in 2012 Congressional Lobbying


(“…and if you can beat Harry Reid in ping-pong, I’ll *double* it.”)

MMA Junkie cites the Center for Responsible Politics in reporting that the UFC has spent $620,000 on lobbying the U.S. Congress this past year, mainly on anti-piracy matters. In terms of major sports leagues, only the NFL has spent more than the UFC. From the Junkie report:

The industry-leading fight promotion shelled out $620,000, double the amount of Major League Baseball and nearly five times the National Basketball Association’s payout, according to the Center for Responsible Politics.

The NFL dwarfed all major sporting organizations with $1.14 million.

The UFC’s 2012 figures represent a 51 percent increase from the previous year, in which parent company Zuffa spent $410,000 in Washington, and a 158 percent increase from $240,000 in 2008, when CRP first tracked lobbying records.”

A pair of firms – Brownstein, Hyatt, Faber and Schreck LLP, as well as SB Consulting – represent the UFC. The promotion’s co-chief operating officer, Lawrence Epstein [said] that the firms are used to educate legislators on MMA and to push for tougher anti-piracy laws that could stem financial losses from illegal streaming.”

You may remember that some hackers attacked UFC President Dana White for his organization’s support of and lobbying for passage of SOPA. The UFC has long been aggressive in litigating real or perceived violations of its intellectual property, going after individuals, small business owners, and large companies alike, and this level of investment in congressional lobbying shows that they are eager to get all the legislative help they can as they seek to monetize the content they create and own.

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Jon Jones to Serve as Daytona 500 Race Official, For Some Reason


(You might look at this picture and see a black guy and a white rabbit. But all I see is two cool friends, hanging out. / Photo courtesy of Elizabeth Weinberg)

It was recently announced that UFC light-heavyweight champion Jon Jones would be participating as an honorary race official for the 2012 Daytona 500, which goes down this Sunday, February 26th, at the Daytona International Speedway in Florida, and will be broadcast on FOX. “I am thrilled to be able to serve as honorary race official at this year’s Daytona 500, NASCAR’s premier event,” Jones said in a press release. “Like the UFC, NASCAR has a passionate and knowledgeable fan base, and I am honored that I will get to share this experience with them.”

It’s funny…when you think of who the UFC might want to represent them at a high-profile NASCAR race, you’d probably assume it would be a woodsy outdoorsman, or an outspoken right-wing patriot. A white guy, is what I’m saying. Then again, Jones is hands-down one of the UFC’s biggest stars, and he adds some racial diversity to a sporting event that desperately needs it. And I mean desperately.

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Affliction Wants to Go Fast


(Something’s wrong here. I only count three skulls.)

In an attempt to broaden their fanbase, Affliction is shelling out the dough to appeal to a normally untapped potential audience: Nascar-lovers. Mike Skinner’s car is turning into a moving billboard for the clothier-turned-promoter at the Pepsi 500 this weekend in San Bernardino, Ca.

Looking at the artist’s rendition of the car above (courtesy of Yahoo’s Steve Cofield), I’m totally pumped to see some skulls go screaming down the track. So pumped, in fact, that I may even watch Nascar (no I won’t).

What’s interesting here is that this whole stock car ad campaign makes a few assumptions that may or may not be valid. One is that there are enough Nascar fans who know enough about MMA already to even recognize what this is an ad for. You have to either know what Affliction is, or know who Arlovski and/or Barnett are for this to even make sense. The “vs.” gives it away that there’s probably a fight going on, but aside from that all you’ve got is a date and some skulls. Maybe the thinking is that if a date and skulls aren’t enough for you, then Affliction doesn’t want your money anyway (yes they do).

Just out of curiosity, any Nascar fans out there? As in, for real? I gotta be honest, this is as close as I ever came. And, to a lesser extent, this.

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Talking [Expletive] With Dana White, Josh Koscheck, Shonie Carter, and More

KosDS
(Koscheck/Sanchez 3 will happen when Kos allows it to happen.)

People don’t stop running their mouths just because it’s the weekend. Here’s what you may have missed…

Dana White on haters: “All I have to say about that is don’t ever (expletive) doubt us. All these (expletive) idiots out there that like to talk (expletive) and (expletive) don’t ever doubt us, man. Don’t ever, ever doubt us.”

Josh Koscheck on Diego Sanchez: “I think I’m in his head. He’s only been thinking and focusing about me for the last year. It’s actually kind of nice. He’s in the same shoes I was after The Ultimate Fighter. For two straight years I woke up every morning hating Diego Sanchez.”

Rich Franklin on his future title prospects: “Realistically, another fight with Anderson wouldn’t be that interesting for fans.”

Dana White on stock car racing: “You come over to my house this weekend and we kick back and watch TV. We put on (expletive) NASCAR. We’re like, ‘Holy (expletive). Look at all the (expletive) people at this race. All those fans and this and that. These guys got television deals and merchandise deals and all this crazy (expletive). You know what? Let’s steal two of their drivers, and let’s start our own (expletive) company. We’ll call it (expletive), you know, GASCAR instead of (expletive) NASCAR.’ That’s how (expletive) stupid it is.”

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